# Jack Willoughby

> Brand and marketing strategist in Northern Ireland. Head of brand and
> marketing at Xpert Workwear and Cottonmount Trading, taking a traditional
> distributor into own-brand digital commerce across D2C, Amazon and B2B.
> Writes articles on brand, perception and the commercial reality of
> building marketing inside a business.

## Main pages

- [Home](https://www.jackpwilloughby.com/): the story of the work — pattern, proof and method
- [Projects](https://www.jackpwilloughby.com/projects): individual project files, grouped by brand
- [Consulting](https://www.jackpwilloughby.com/consulting): strategic counsel for founders and marketing teams
- [Writing archive](https://www.jackpwilloughby.com/blog): every article, grouped by year
- [Swipe file](https://www.jackpwilloughby.com/swipe-file): short teardowns of great marketing
- [Shop](https://www.jackpwilloughby.com/shop): guides and templates (coming soon)

## Project files

- [Xpert Workwear](https://www.jackpwilloughby.com/projects/xpert-brand-website): Xpert Workwear — Brand collaboration / eCommerce
- [Xpert.Promo](https://www.jackpwilloughby.com/projects/xpert-campaign-calendar): Xpert Workwear — Campaign platform / Product design
- [Xpert Maps](https://www.jackpwilloughby.com/projects/xpert-customer-journeys): Xpert Workwear — Customer experience / Product design
- [Xpert Product Guide 2026](https://www.jackpwilloughby.com/projects/xpert-product-guide-2026): Xpert Workwear — Art direction / Editorial design
- [Xpert Brand Orangebox](https://www.jackpwilloughby.com/projects/xpert-brand-orangebox): Xpert Workwear — Brand strategy / Communication
- [Xpert Values Workbook](https://www.jackpwilloughby.com/projects/xpert-values-workbook): Xpert Workwear — Internal communication / Editorial design
- [GGX 2026](https://www.jackpwilloughby.com/projects/xpert-ggx-2026): Xpert Workwear — Campaign design / Trade marketing
- [Xpert News](https://www.jackpwilloughby.com/projects/xpert-news-prospecting): Xpert Workwear — Prospecting / Editorial design
- [Xpert Connect](https://www.jackpwilloughby.com/projects/xpert-connect-quarterly): Xpert Workwear — Editorial direction / Print design
- [Think Orange](https://www.jackpwilloughby.com/projects/xpert-think-orange): Xpert Workwear — Internal campaign / Graphic design
- [ProTech Your Skills](https://www.jackpwilloughby.com/projects/protech-brand-and-website): ProTech Your Skills — Website design / Development
- [PulseFit](https://www.jackpwilloughby.com/projects/pulsefit-agency): PulseFit — Website design / Development
- [Blunt](https://www.jackpwilloughby.com/projects/blunt-design-studio): Blunt — Website design / Development
- [MST Systems](https://www.jackpwilloughby.com/projects/mst-systems): MST Systems — Brand identity / Website / Apparel
- [HubFiiiT](https://www.jackpwilloughby.com/projects/hubfiiit): HubFiiiT — Brand identity / Website / Marketing
- [Jumping Jacko](https://www.jackpwilloughby.com/projects/jumping-jacko): Jumping Jacko — Game concept / Art direction / Build
- [Brikside](https://www.jackpwilloughby.com/projects/brikside): Brikside — Venture concept / Product design

## Writing — Brand Building

- [The Brand Strategy Books Actually Worth Your Time](https://www.jackpwilloughby.com/post/brand-strategy-books)
- [The Mental Side of Brand Management Nobody Talks About](https://www.jackpwilloughby.com/post/the-mental-side-of-brand-management-nobody-talks-about)
- [3 Things I Learnt From a CEO Who Moves Like the Building's on Fire](https://www.jackpwilloughby.com/post/3-things-i-learnt-from-a-ceo)
- [The Hardest Part of Marketing Nobody Talks About](https://www.jackpwilloughby.com/post/the-hardest-part-of-marketing-nobody-talks-about)
- [“Time is money and I don’t come cheap.”](https://www.jackpwilloughby.com/post/time-is-money)
- [Brands Grow When They Say One Thing, a Thousand Ways](https://www.jackpwilloughby.com/post/brands-grow-when-they-say-one-thing-a-thousand-ways)
- [Turning Down $3 Billion: Lessons from Snapchat's Bold Decision](https://www.jackpwilloughby.com/post/turning-down-3-billion-lessons-from-snapchat)
- [Achieve Business Success with Proven Strategies](https://www.jackpwilloughby.com/post/key-steps-to-building-a-thriving-business)
- [ParticipACTION's Less Scrolling Campaign: A Marketing Analysis](https://www.jackpwilloughby.com/post/less-scrolling-more-strolling-campaign-marketing-analysis)
- [Breaking Down Audible's King's Cross Wellness Campaign](https://www.jackpwilloughby.com/post/audible-s-king-s-cross-wellness-campaign)

## Writing — Content Ideas

- [September Social Media Ideas 2026](https://www.jackpwilloughby.com/post/september-social-media-ideas)
- [June Social Media Ideas 2026](https://www.jackpwilloughby.com/post/june-social-media-ideas)
- [October Social Media Ideas 2026](https://www.jackpwilloughby.com/post/october-social-media-ideas)
- [August Social Media Ideas 2026](https://www.jackpwilloughby.com/post/august-social-media-ideas)
- [May Social Media Ideas 2026](https://www.jackpwilloughby.com/post/may-social-media-ideas)
- [February Social Media Ideas 2026](https://www.jackpwilloughby.com/post/february-social-media-ideas)
- [January Social Media Ideas 2026](https://www.jackpwilloughby.com/post/january-social-media-ideas)
- [December Social Media Ideas 2026](https://www.jackpwilloughby.com/post/december-social-media-ideas)
- [July Social Media Ideas 2026](https://www.jackpwilloughby.com/post/july-social-media-ideas)
- [April Social Media Ideas 2026](https://www.jackpwilloughby.com/post/april-social-media-ideas)
- [March Social Media Ideas 2026](https://www.jackpwilloughby.com/post/march-social-media-ideas)

## Writing — Marketing

- [Customer Research Methods: How to Choose the Right One](https://www.jackpwilloughby.com/post/customer-research-methods-how-to-choose-the-right-one)
- [What Coach Just Did With a Handbag Charm (And Why Most Brands Can't)](https://www.jackpwilloughby.com/post/what-coach-just-did-with-a-handbag-charm-and-why-most-brands-can-t)
- [The 9 Signs of Brand Drift](https://www.jackpwilloughby.com/post/the-9-signs-of-brand-drift)
- [8 rules I live by as a Head of Brand & Marketing](https://www.jackpwilloughby.com/post/8-rules-i-live-by-as-a-head-of-brand-marketing)
- [Traction by Gino Wickman - Summary | Jack Willoughby](https://www.jackpwilloughby.com/post/traction-by-gino-wickman-summary)
- [The Metrics That Actually Build Million-Pound Brands](https://www.jackpwilloughby.com/post/the-metrics-that-actually-build-million-pound-brands)
- [Marketing Metrics Are Lying to You: Here's What Matters Now](https://www.jackpwilloughby.com/post/why-most-marketing-metrics-are-lying-to-you)
- [What Your Cluttered Desk Is Costing You](https://www.jackpwilloughby.com/post/what-your-cluttered-desk-is-costing-you)
- [Was the Mouldy Whopper Campaign a Stroke of Genius or a Big Mistake?](https://www.jackpwilloughby.com/post/burger-kings-mouldy-whopper-campaign)
- [5 Things a Great Strapline Does for Your Brand (With Examples)](https://www.jackpwilloughby.com/post/5-things-a-great-strapline-does-for-your-brand-with-examples)
- [Nike’s ‘Am I A Bad Person?’ Campaign](https://www.jackpwilloughby.com/post/nike-am-i-a-bad-person-campaign)
- [Design Hack: Grid Systems](https://www.jackpwilloughby.com/post/design-hack-grid-systems)
- [Neuromarketing techniques used by Netflix](https://www.jackpwilloughby.com/post/neuromarketing-techniques-used-by-netflix)
- [Dreaming vs. doing](https://www.jackpwilloughby.com/post/dreaming-vs-doing)
- [Greenhushing is happening!](https://www.jackpwilloughby.com/post/greenhushing-is-happening)
- [The 3 Levels of Marketing (And Which One You're Stuck At)](https://www.jackpwilloughby.com/post/the-3-levels-of-marketing)
- [Team First, Business Success Next](https://www.jackpwilloughby.com/post/team-first-business-success-next)
- [Why working out is the first step to business success](https://www.jackpwilloughby.com/post/why-working-out-is-the-first-step-to-business-success)
- [Valuable takeaways applicable to any entrepreneurial journey](https://www.jackpwilloughby.com/post/valuable-takeaways-applicable-to-any-entrepreneurial-journey)
- [Instagram Community Building DM Templates](https://www.jackpwilloughby.com/post/instagram-community-building-dm-templates)
- [Meta Plans to Label Ai-Generated Images](https://www.jackpwilloughby.com/post/meta-plans-to-label-ai-generated-images)
- [Breaking down viral content: What makes it tick?](https://www.jackpwilloughby.com/post/breaking-down-viral-content-what-makes-it-tick)
- [7 AI Tools Revolutionising Content Creation](https://www.jackpwilloughby.com/post/7-ai-tools-revolutionising-content-creation-in-today)
- [Everything You Need to Know About Rebranding in the UK](https://www.jackpwilloughby.com/post/everything-you-need-to-know-about-rebranding-in-the-uk)
- [3 Reasons to Start a One-Person Business](https://www.jackpwilloughby.com/post/3-reasons-to-start-a-one-person-business)
- [The Role of Technology in One-Person Business Operations](https://www.jackpwilloughby.com/post/the-role-of-technology-in-one-person-business-operations)
- [How My Brand Workshop Became a “Game-Changer” for a Client](https://www.jackpwilloughby.com/post/how-my-brand-workshop-became-a-game-changer-for-a-client)
- [The Advantages of Starting a One-Person Business](https://www.jackpwilloughby.com/post/the-advantages-of-starting-a-one-person-business)
- [A Path to Independence: Understanding One-Person Businesses](https://www.jackpwilloughby.com/post/a-path-to-independence-understanding-one-person-businesses)
- [My Ai Process That's Helping Me Create Unlimited Content Ideas](https://www.jackpwilloughby.com/post/my-ai-process-helping-me-create-unlimited-content-ideas)
- [Avoid Ad Overload & Capture Attention](https://www.jackpwilloughby.com/post/how-to-avoid-ad-overload-capture-attention)
- [Why Workplace Respect Is Super Important for Business Growth](https://www.jackpwilloughby.com/post/why-workplace-respect-is-important-for-business-growth)
- [The Magic Number in Marketing - The Rule of Seven](https://www.jackpwilloughby.com/post/the-rule-of-seven-in-marketing)
- [The Surprising Power of Telling Your Story Again… and Again](https://www.jackpwilloughby.com/post/the-surprising-power-of-telling-your-story-again)
- [Don't Believe Everything You Think](https://www.jackpwilloughby.com/post/dont-believe-everything-you-think)
- [Pepsi Wild Cherry’s Savvy Shift to Mature Millennials](https://www.jackpwilloughby.com/post/pepsi-wild-cherry-s-savvy-shift-to-mature-millennials)
- [The Art of Refusal: The 'No' Sandwich](https://www.jackpwilloughby.com/post/the-art-of-refusal-no-sandwich)
- [The Psychology of Saying No](https://www.jackpwilloughby.com/post/the-psychology-of-saying-no)
- [Kill the Ego Before You Lose Your Head](https://www.jackpwilloughby.com/post/kill-the-ego-before-you-lose-your-head)
- [Pop-Tarts' Edible Mascot's Ultimate Sacrifice in Bowl Season Campaign](https://www.jackpwilloughby.com/post/pop-tarts-edible-mascot-campaign)
- [Megan Thee Stallion and Planet Fitness Team Up to Challenge Gym Norms](https://www.jackpwilloughby.com/post/megan-thee-stallion-and-planet-fitness-campaign)
- [Learning from the Past: Leadership Lessons of Great Historical Leaders](https://www.jackpwilloughby.com/post/leadership-lessons-of-great-historical-leaders)
- [Finding the Right Balance: Empathy and Accountability in Leadership](https://www.jackpwilloughby.com/post/empathy-accountability-leadership-balance)
- [The Untapped Potential of Emotional Intelligence in Professional Growth](https://www.jackpwilloughby.com/post/emotional-intelligence-in-professional-growth)
- [Why Empathy is the Key to Leadership Success](https://www.jackpwilloughby.com/post/why-empathy-is-the-key-to-leadership-success)
- [Crafting LinkedIn Invites that Succeed](https://www.jackpwilloughby.com/post/crafting-linkedin-invites-that-succeed)
- [The Art of Taking Notice](https://www.jackpwilloughby.com/post/the-art-of-taking-notice)
- [Flipping the Script: Viewing Marketing as an Investment](https://www.jackpwilloughby.com/post/viewing-marketing-as-an-investment)
- [The GAP Rebrand Debacle: Lessons in Brand Identity](https://www.jackpwilloughby.com/post/the-gap-rebrand-debacle)
- [Boosting DTC Profitability: Unveiling the Hidden Culprit](https://www.jackpwilloughby.com/post/boosting-dtc-profitability-unveiling-the-hidden-culprit)
- [Brand Scent Marketing: The Aromatic Appeal](https://www.jackpwilloughby.com/post/brand-scent-marketing)
- [Masterclass: Patagonia’s Purpose-Driven Content Strategy](https://www.jackpwilloughby.com/post/patagonias-purpose-driven-content-strategy)
- [How to Find Influencers for Your Brand](https://www.jackpwilloughby.com/post/how-to-find-influencers-for-your-brand)
- [The Ultimate Guide to Mastering Brand Messaging](https://www.jackpwilloughby.com/post/brand-messaging-guide)
- [A Guide to Digital Brand Marketing](https://www.jackpwilloughby.com/post/digital-brand-marketing)
- [Understanding Brand Marketing: The Comprehensive Guide](https://www.jackpwilloughby.com/post/brand-marketing-guide)
- [Key Performance Indicators for Small Business Success](https://www.jackpwilloughby.com/post/kpi-for-small-business-success)
- [Inbound vs Outbound Marketing: Which Strategy is More Effective?](https://www.jackpwilloughby.com/post/inbound-vs-outbound-marketing)
- [The X in Elon Musk's Playbook: Symbolising the Future of Innovation](https://www.jackpwilloughby.com/post/the-x-in-elon-musk-s-playbook)
- [The 3-Minute Rule: Get More from Any Pitch!](https://www.jackpwilloughby.com/post/the-3-minute-rule)
- [Pro Tip: Supercharge Your Ad Creative With Text and Happy Faces](https://www.jackpwilloughby.com/post/pro-tip-supercharge-your-ad-creative-with-text-and-happy-faces)
- [The Perks of Earning a Living Online: Beyond the Pound Signs](https://www.jackpwilloughby.com/post/the-perks-of-earning-a-living-online-beyond-the-pound-signs)
- [Startup vs SME: Key Differences You Need to Know](https://www.jackpwilloughby.com/post/startup-vs-sme-differences)
- [3 Essential Storytelling Elements: Engage, Emote, Enlighten](https://www.jackpwilloughby.com/post/3-essential-storytelling-elements-engage-emote-enlighten)
- [Why Ignoring Your Audience Spells Marketing Strategy Disaster](https://www.jackpwilloughby.com/post/why-ignoring-your-audience-spells-marketing-strategy-disaster)
- [Marketers: Adapt, Engage, and Provide Value](https://www.jackpwilloughby.com/post/marketers-adapt-engage-and-provide-value)
- [Conversational Marketing: Listen First, Speak Later](https://www.jackpwilloughby.com/post/conversational-marketing-listen-first-speak-later)
- [Emotional Intelligence in Marketing: A Brands Secret Weapon](https://www.jackpwilloughby.com/post/emotional-intelligence-in-marketing)
- [Empathy in Action: 7 Marketing Campaigns That Touched Hearts and Minds](https://www.jackpwilloughby.com/post/empathy-in-marketing)
- [Brand Building Metrics: Measuring ROI](https://www.jackpwilloughby.com/post/brand-building-metrics-measuring-roi)
- [Brand Transparency: Why It Matters & How To Achieve It](https://www.jackpwilloughby.com/post/brand-transparency-why-it-matters-how-to-achieve-it)
- [Building A Sustainable Brand: Tips for Eco-Friendly Marketing](https://www.jackpwilloughby.com/post/building-a-sustainable-brand-tips)
- [How I Made an E-commerce Brand £246,713 Richer Using Email Marketing](https://www.jackpwilloughby.com/post/ecommerce-email-marketing-success-story)
- [Be Authentic on Social Media: Tips for Sharing Your True Self](https://www.jackpwilloughby.com/post/be-authentic-on-social-media)
- [Unpacking the Difference: Brand Strategy vs Marketing Strategy](https://www.jackpwilloughby.com/post/brand-strategy-vs-marketing-strategy)
- [The Benefits of Brand Consistency](https://www.jackpwilloughby.com/post/the-benefits-of-brand-consistency)
- [Boost Your E-Commerce Sales with This Email Marketing Launch Sequence](https://www.jackpwilloughby.com/post/boost-ecommerce-sales-email-marketing-launch-sequence)
- [The Secret Sauce to E-Commerce Success: A Positive Customer Experience](https://www.jackpwilloughby.com/post/e-commerce-success-a-positive-customer-experience)
- [Is Instagram Dying? Here’s What the Stats Say](https://www.jackpwilloughby.com/post/is-instagram-dying)
- [The Secret to Successful Ads: A Recipe for Copy and Creative](https://www.jackpwilloughby.com/post/the-secret-to-successful-ads)
- [Learn Marketing Without Breaking the Bank in 2023](https://www.jackpwilloughby.com/post/learn-marketing-without-breaking-the-bank)
- [5 Biggest Marketing Trends For 2023](https://www.jackpwilloughby.com/post/5-biggest-marketing-trends-for-2023)
- [10 Benefits of Attending Meet Ups for Small Business Owners](https://www.jackpwilloughby.com/post/benefits-of-meetups-for-small-business-owners)
- [Network Marketing for Beginners](https://www.jackpwilloughby.com/post/network-marketing-for-beginners)
- [How to Make Money From Instagram in 2023](https://www.jackpwilloughby.com/post/how-to-make-money-from-instagram)
- [Unlock Your Potential: Discover the Benefits of Goal Setting](https://www.jackpwilloughby.com/post/unlock-your-potential-discover-the-benefits-of-goal-setting)
- [10 Simple But Effective Brand Building Tips](https://www.jackpwilloughby.com/post/10-simple-but-effective-brand-building-tips)
- [5 Tips For A Compelling Value Proposition](https://www.jackpwilloughby.com/post/5-tips-for-a-compelling-value-proposition)
- [5 Key Factors of Effective Goal Setting Techniques](https://www.jackpwilloughby.com/post/5-key-factors-of-effective-goal-setting-techniques)
- [7 Ways to Drive Highly Targeted Traffic to Your Website](https://www.jackpwilloughby.com/post/7-ways-to-drive-highly-targeted-traffic-to-your-website)
- [Understanding Goal Setting](https://www.jackpwilloughby.com/post/understanding-goal-setting)
- [5 Benefits of Having a Google Business Profile](https://www.jackpwilloughby.com/post/5-benefits-of-having-a-google-business-profile)
- [The 8 Best Podcasts On Business](https://www.jackpwilloughby.com/post/the-best-podcasts-on-business)
- [Is Content Marketing Worth It? Benefits vs Negatives](https://www.jackpwilloughby.com/post/is-content-marketing-worth-it-benefits-vs-negatives)
- [How to Perform a Social Media Name Check](https://www.jackpwilloughby.com/post/how-to-perform-a-social-media-name-check)
- [Productivity Hacks To Help You Bounce Back](https://www.jackpwilloughby.com/post/productivity-hacks-to-help-you-bounce-back)
- [3 Critical Content Mistakes You Might Be Making](https://www.jackpwilloughby.com/post/3-critical-content-mistakes-you-might-be-making)
- [Business Productivity Tips From Elon Musk](https://www.jackpwilloughby.com/post/business-productivity-tips-from-elon-musk)
- [5 Types of Blog Posts That Really Drive Traffic](https://www.jackpwilloughby.com/post/5-types-of-blog-posts-that-really-drive-traffic)
- [Write Social Media Copy That Engages Your Audience](https://www.jackpwilloughby.com/post/write-social-media-copy-that-engages-your-audience)
- [Neil Patel's Productivity Tips](https://www.jackpwilloughby.com/post/neil-patels-productivity-tips)
- [Why Podcasts Aren't Dying](https://www.jackpwilloughby.com/post/why-podcasts-arent-dying)
- [Master Nostalgia Marketing in 4 Simple Steps](https://www.jackpwilloughby.com/post/master-nostalgia-marketing-in-4-simple-steps)
- [Improve Your Copywriting Skills](https://www.jackpwilloughby.com/post/improve-your-copywriting-skills)
- [Using Instagram For Business](https://www.jackpwilloughby.com/post/using-instagram-for-business)
- [5 Habits That Improved My Life](https://www.jackpwilloughby.com/post/5-habits-that-improved-my-life)
- [Blogs Are Still Relevant!](https://www.jackpwilloughby.com/post/blogs-are-still-relevant)
- [24 Tips for Marketers Who Want More Leads](https://www.jackpwilloughby.com/post/24-tips-for-marketers-who-want-more-leads)
- [5 Steps To Becoming A Social Media Analyst](https://www.jackpwilloughby.com/post/5-steps-to-becoming-a-social-media-analyst)
- [Doubt Kills More Dreams Than Failure](https://www.jackpwilloughby.com/post/doubt-kills-more-dreams-than-failure)
- [Can Marketers Save The Planet?](https://www.jackpwilloughby.com/post/can-marketers-save-the-planet)
- [How To Choose A Business Name](https://www.jackpwilloughby.com/post/how-to-choose-a-business-name)
- [How To Promote Your Blog On Twitter](https://www.jackpwilloughby.com/post/how-to-promote-your-blog-on-twitter)
- [A Guide To Building A Brand Strategy](https://www.jackpwilloughby.com/post/a-guide-to-building-a-brand-strategy)
- [Why You Need A Marketing Swipe File](https://www.jackpwilloughby.com/post/why-you-need-a-marketing-swipe-file)
- [How To Upload A Font To Canva](https://www.jackpwilloughby.com/post/how-to-upload-a-font-to-canva)
- [10 Skills Every Social Media Manager Needs](https://www.jackpwilloughby.com/post/10-skills-every-social-media-manager-needs)
- [The Complete Guide To Video Content Marketing](https://www.jackpwilloughby.com/post/the-complete-guide-to-video-content-marketing)
- [5 Essential Components of Good Web Content](https://www.jackpwilloughby.com/post/5-essential-components-of-good-web-content)
- [Guerilla Marketing: Getting Your Brand Noticed](https://www.jackpwilloughby.com/post/guerilla-marketing-getting-your-brand-noticed)
- [5 Ways To Repurpose Content for More Exposure](https://www.jackpwilloughby.com/post/5-ways-to-repurpose-content-for-more-exposure)
- [5 Benefits of Social Media For Small Businesses](https://www.jackpwilloughby.com/post/5-benefits-of-social-media-for-small-businesses)
- [How To Become An Expert In Affiliate Marketing](https://www.jackpwilloughby.com/post/how-to-become-an-expert-in-affiliate-marketing)
- [How To Use Twitter For Business](https://www.jackpwilloughby.com/post/how-to-use-twitter-for-business)
- [9 YouTube SEO Tips To Rank Higher In 2022](https://www.jackpwilloughby.com/post/9-youtube-seo-tips-for-2022)
- [5 Email Marketing Metrics You Should Track](https://www.jackpwilloughby.com/post/5-email-marketing-metrics-you-should-track)
- [How To Write A Strong Email Subject Line](https://www.jackpwilloughby.com/post/how-to-write-a-strong-email-subject-line)
- [Homebase's 'It's Showtime' Advert](https://www.jackpwilloughby.com/post/homebase-showtime-advert)
- [Santander's 123 Cashback Billboard Marketing Campaign](https://www.jackpwilloughby.com/post/santander-123-cashback-billboard-marketing-campaign)
- [Actionable Tactics For Blog Content](https://www.jackpwilloughby.com/post/actionable-tactics-for-blog-content)
- [Email Marketing Software That Will Boost Your Business](https://www.jackpwilloughby.com/post/email-marketing-software-that-will-boost-your-business)
- [E-commerce Marketing Calendar 2026](https://www.jackpwilloughby.com/post/ecommerce-marketing-calendar)
- [How To Market Your Gym Locally](https://www.jackpwilloughby.com/post/how-to-market-your-gym-locally)
- [How to Become a Marketing Manager: A Career Guide](https://www.jackpwilloughby.com/post/how-to-become-a-marketing-manager-a-guide-to-career-success)
- [The 5-Steps Process to Creating Your Own Social Media Calendar](https://www.jackpwilloughby.com/post/the-5-step-process-to-creating-your-own-social-media-calendar)
- [The Importance of Influencer Marketing: Building Brand Loyalty](https://www.jackpwilloughby.com/post/the-importance-of-influencer-marketing-how-brand-loyalty-is-built)
- [The Best Sources of Finance For Small Businesses](https://www.jackpwilloughby.com/post/the-best-sources-of-finance-for-small-businesses)
- [How To Find Social Media Content Ideas](https://www.jackpwilloughby.com/post/how-to-find-social-media-content-ideas)
- [Digital Marketing Tips From A Digital Marketer](https://www.jackpwilloughby.com/post/digital-marketing-tips-from-a-digital-marketer)
- [The Importance of Digital Marketing For Small Businesses](https://www.jackpwilloughby.com/post/the-importance-of-digital-marketing-small-businesses)
- [Top 10 Marketing Trends For 2021](https://www.jackpwilloughby.com/post/top-10-marketing-trends-for-2021)
- [The Marketing Podcast You Should Listen To](https://www.jackpwilloughby.com/post/the-marketing-podcast-you-should-listen-to)
- [How To Build Your Brand On TikTok](https://www.jackpwilloughby.com/post/how-to-build-your-brand-on-tiktok)
- [Digital Marketing With No Budget](https://www.jackpwilloughby.com/post/digital-marketing-with-no-budget)
- [3 Simple Ways To Improve Your SEO](https://www.jackpwilloughby.com/post/3-ways-to-improve-seo)
- [5 Tips To Master Instagram Engagement](https://www.jackpwilloughby.com/post/5-tips-to-master-instagram-engagement)
- [5 Tips To Help You Work From Home](https://www.jackpwilloughby.com/post/5-tips-to-help-you-work-from-home)
- [TikTok – Fighting for the social media crown](https://www.jackpwilloughby.com/post/tiktok-fighting-for-the-social-media-crown)

## Swipe file teardowns

- [A Saucy Collab: Absolut & Heinz](https://www.jackpwilloughby.com/swipe-file/a-saucy-collab-absolut-and-heinz)
- [Awareness For Prostate Cancer Ad](https://www.jackpwilloughby.com/swipe-file/awareness-for-prostate-cancer-ad)
- [Be Bold. Be Cheeky. Be Like Surreal](https://www.jackpwilloughby.com/swipe-file/be-bold-be-cheeky-be-like-surreal)
- [Be Bold With Competitor Differences](https://www.jackpwilloughby.com/swipe-file/be-bold-with-competitor-differences)
- [Bose Ad - For Your Ears Only](https://www.jackpwilloughby.com/swipe-file/bose-ad---for-your-ears-only)
- [Guiness Ad Pints in the Snow](https://www.jackpwilloughby.com/swipe-file/guiness-ad-pints-in-the-snow)
- [Heinz Hunts for Ketchup Imposters](https://www.jackpwilloughby.com/swipe-file/heinz-hunts-for-ketchup-imposters)
- [IKEA Find Your Thing](https://www.jackpwilloughby.com/swipe-file/ikea-find-your-thing)
- [IKEA Need Space Campaign](https://www.jackpwilloughby.com/swipe-file/ikea-need-space-campaign)
- [Nike Family Focused Email Campaign](https://www.jackpwilloughby.com/swipe-file/nike-family-focused-email-campaign-)
- [Nimble Australia - Bill Shock Campaign](https://www.jackpwilloughby.com/swipe-file/nimble-australia---bill-shock-campaign)
- [Penguin's Page-Turning Solution: Book Vending Machines](https://www.jackpwilloughby.com/swipe-file/penguins-page-turning-solution-book-vending-machines)
- [Sh-t Happens - Ad Campaign](https://www.jackpwilloughby.com/swipe-file/sh-t-happens---ad-campaign)
- [Start Anywhere - Email Campaign](https://www.jackpwilloughby.com/swipe-file/start-anywhere---email-campaign)
- [Timberland Email Campaign](https://www.jackpwilloughby.com/swipe-file/timberland-email-campaign)
- [Tropicana - 'Juice Ads' campaign](https://www.jackpwilloughby.com/swipe-file/tropicana-juice-ads-campaign)
- [Unearth The Flavour Within - Ad Campaign](https://www.jackpwilloughby.com/swipe-file/unearth-the-flavour-within---ad-campaign)
- [Warp Pipe Wonder: Parisian Street Marketing Magic](https://www.jackpwilloughby.com/swipe-file/warp-pipe-wonder-parisian-street-marketing-magic)
- [charity: water emails you the well you paid for](https://www.jackpwilloughby.com/swipe-file/charity-water-donor-proof-emails)
- [Volkswagen led with the objection](https://www.jackpwilloughby.com/swipe-file/volkswagen-think-small)
- [KFC apologised by rearranging three letters](https://www.jackpwilloughby.com/swipe-file/kfc-fck-apology)
- [The Economist made readers do the bragging](https://www.jackpwilloughby.com/swipe-file/the-economist-white-out-of-red)
- [Old Spice ignored its buyer and talked to the purchaser](https://www.jackpwilloughby.com/swipe-file/old-spice-the-man-your-man-could-smell-like)
- [Cadbury sold chocolate by not mentioning chocolate](https://www.jackpwilloughby.com/swipe-file/cadbury-gorilla)