Suppose you are a blogger or someone who creates content for the web. You are probably familiar with the concept of repurposing your content.
Most people repurpose content without even knowing.
Rather than creating new articles or social media posts repeatedly about the same topic, you can take existing content and adapt to give it more exposure.
Repurposing is an excellent way to save time and create more value for your readers. Not only that, it's a great way to adapt content to different consumers.
Here are five ways to repurpose your content to get the most out of it.
What is Repurposing Content?
Repurposing is a term that means to take a created piece of content and update or adapt it.
Also known as recycling content, it is a method that many marketing experts use.
There are many different ways you can do this, but the goal is to find a way to bring new attention to older content to reach a wider audience with it.
Some people will create spin-off articles from their original. In contrast, others might turn it into a video, image post, or infographic.
Either way, recycling content is a great way to make the most of your work.
How to Repurpose Content
It can be straightforward to repurpose and recycle content.
Once you have your main form content, you can break it into different bitesize content or media types.
A typical main content form is a blog article.
Now, let's look at how you can repurpose content.
1. Repurpose Content As A Guide
You might find that you have a great article that would also work well as a guide.
Repurposing your content into a guide is one of the easiest ways to recycle your content.
You can create a guide that summarises the key points from the original article and then use it as a reference for people who need more information on those points.
2. Repurpose Content As A Video
Videos are becoming more and more popular on the internet these days, so why not create a video from your blog article?
You could do this by recording yourself reading the article aloud, or you could create an animated video summarising the article's key points.
3. Repurpose Content As A Presentation
Presentations are still helpful for consumers.
Despite what many might believe! People use presentations as references for their studies or information.
Presentations may also be a more straightforward format to digest the information you share for readers. Make sure you assemble the presentation to be available as a pdf.
4. Repurpose Content For Social Media
Social media is a massive player in the modern marketing arsenal. If you don't believe me, read about this article on the benefits of social media.
Adapting and recycling all your content to be suitable for social media is necessary.
You can break down your long-form blog articles into multiple videos, images, graphics and infographics.
Then you can share them on your social networks such as Instagram, Twitter, Pinterest, TikTok and others.
Why Repurposing Rocks
You might be wondering why you should even bother reusing your content.
Won't it just be a waste of time?
As it turns out, no!
As you can imagine, there are so many benefits of repurposing content.
One of the best reasons to do so is that it can save you a lot of time.
Think about how many hours you spend researching and writing one new blog article.
If you keep writing different articles, your content will eventually suffer because you aren't putting enough thought into any individual piece.
Repurposing also gives your old articles new life! They are still relevant, which means that people will find them when they search online (especially if they are published on sites like Medium).
Plus, there's less chance that people will get bored reading about the same topic over and over again because you're constantly changing up how you talk about it.
Don't worry; repurposing doesn't mean that your original article was unsuccessful or not worth publishing in the first place.
On the contrary, it will only enhance its value by enabling readers to engage with it in different formats.
Everyone receives information in different ways, some people are more visual, and some prefer to read.
Think of repurposing content as adapting for the masses.
By adapting your content, you will be helping more people engage with what you are producing.
Another side of repurposing content is about keeping industry authority.
As methods, tactics, and strategies advance over time, the information you might have in your content may be old or outdated.
Spend time updating it with new information to stay relevant.
Unlimited Ways To Repurpose Content
Repurposing is a great way to generate more content without writing new articles. There is so many different ways to do it. Choose the right way for you and your consumers.
Here are a few other possibilities for repurposing your content:
You can rewrite an article in another language.
You can rewrite it for different audiences, like using more technical terms or making the tone more humorous.
You can create an infographic from an article.
You can create a video from an article.
You can repurpose through infographics or videos on social media or on your blog's homepage.
Essentially, with repurposing content, the possibilities are endless!
Remain creative and look to use your content in ways that will benefit you and your readers the most.
Repurposing your content is an easy way to get more value out of it.
You don't have to create new topics or think up new content to recycle existing content, such as blog articles.
Repurposing content is easy to do. Yes, it requires extra time, but it's only going to help you generate more exposure.
When you create your next blog article, I recommend thinking about how you can repurpose this content into different formats for different channels and readers.
Remember, you should always be looking to provide more and more value to your readers. Get that right, and people will see you as the go-to person in the industry.
Thanks for reading,