I made a small e-commerce fashion business £246,713 richer using email marketing. And here’s how I did it.
Not so long ago, I was working with an online fashion business. Their socials, paid ads and general web traffic was ok, but they weren’t maximising their email marketing opportunities. I know there was a huge potential here to boost revenue. So I got to work
First, I checked the email marketing platform they were using (Klaviyo) was properly set up.
Tracking customer activity
Next, I started to build essential flows, such as:
Up-sell & cross-sell
Out of stock
Reviews & testimonials
Referral + recommendation promos
Once everything was set up, I began A/B testing:
Lead capture forms
I focused on something a customer may want, such as:
This quickly turned into over 1000s of new subscribers, with a conversion rate of 4–7% on some days.
Once everything was in place and we were capturing leads effectively, the next thing to do was to plan and release regular campaigns focusing on:
Month in review
I started with sending one email per week and scaled it to two or three times after a few months. (depending on if there was a new launch or anything)
After a while of identifying what worked through A/B testing:
We saw results!
£246,713 worth of added revenue. And you can do the same by focusing more on email marketing and making it a key strategy in your e-commerce business.
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