top of page

Marketing Moves: February 3, 2025

Here's what caught my attention in the last 24 hours — and more importantly, what it means for those of us building brands and driving growth.


Man sitting, featured on a promotional graphic for "Marketing Moves" with the date 03.02.25 and name Jack Willoughby.
Marketing Moves - 3rd February 2025

 

Meta's AI Play Shows Where Marketing Is Heading


Illustration of a woman with floating tech items, promoting the Meta Marketing Summit on 12 February 2025, a virtual event.
Meta Marketing Summit - 12th February 2025

Meta's upcoming marketing summit (February 12) reveals something fascinating about the future of digital advertising. While they're pushing hard into AI-powered creative tools and mixed reality integrations, there's a crucial detail everyone seems to be missing: creators remain at the core of their strategy.


This isn't just another tech announcement. It's a clear signal that while AI will enhance our capabilities, human creativity remains irreplaceable. Meta seems to understand what many miss: automation should amplify authenticity, not replace it.


 

Brand Personality Done Right


Billboard of a woman feeding a man spaghetti from a pot with text: "Geeta Bit Naughty with Spaghetti Bolognese." A jar of Geeta's Mango & Chilli Chutney is shown on the right.
Geeta Bit Naughty

Geeta's "Bit Naughty" campaign 2.0 offers a masterclass in knowing your audience. By combining spicy out-of-home advertising with TikTok recipe skits, they're not just selling Indian food – they're building a personality that resonates with Gen Z's appetite for bold flavours and bolder branding.


The lesson? When you understand your audience deeply enough, playful messaging isn't risky – it's strategic.


 

The Power of Local Authenticity


Woman in white top poses with a surprised expression against a rose-filled background. Text details a Melbourne live beauty event on February 5th, focusing on creator marketing strategies.
AIMCO Event

AIMC's beauty influencer strategy in Australia flips conventional wisdom on its head. Instead of chasing mega-creators, they're focusing on micro-influencers and hyper-localised events. This isn't just about cost efficiency – it's about recognising that authenticity drives deeper engagement than reach alone ever could.


 

What This Means For Our Industry


Looking at these moves together, clear patterns emerge:


  1. AI will enhance human creativity, not replace it

  2. Local authenticity beats mass reach every time

  3. Gen Z demands bold authenticity, not just bold marketing


The market is speaking clearly about where we're headed.


The question is: Are we listening?


 

Want more insights on what's moving our industry? Join my weekly newsletter where I break down the moves that matter.

3 views0 comments

Recent Posts

See All

Comments


bottom of page