Getting Found - Search Engine Optimisation (SEO)

SEO is the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines. In other words, getting websites found on search engines. 

 

The goal of SEO is to improve the quality and quantity of traffic coming to your website from organic search channels. In the most basic function, this means:

 

  • Optimising web pages by including relevant keywords.

  • Working on core web vitals such as site speed, mobile-friendliness, and interactivity.

  • Adding quality and valuable content that actually provides value to readers.

The Benefits of SEO

Working on your SEO has so many benefits. Here's some:

  • Drive traffic and more potential customers through organic search.

  • Budget-friendly marketing channel. 

  • It's trackable and scalable.

  • It benefits other marketing activities such as social media.

  • Helps to create a trustworthy web experience for users.

  • Improves brand awareness.

How Does SEO Work?

The internet is like a spider's web. Search sites crawl through pages and collect information on what it's about. Once they get this information, an indexing system creates SERPs that are then ranked based on hundreds of ranking factors. It's important to remember that SEO isn't a "set it and forget" type of process. Instead, you need to focus on updating your content on a regular and consistent basis. This will help you rank higher on key search sites like Google or other popular engines like Bing.

How SEO Keyword Research, Backlink Building, Website Optimisation Helps? 

Keyword Research

 

By conducting keyword research, you can gather valuable insight into your ideal target audience's interest by identifying what they are searching on Google. The insights you gather from this technique will help inform content strategy and your larger marketing strategy. 

 

Backlinks

 

Backlinks are essential to have in your SEO strategy because they help rank a site high on Google. Pages with lots of high-quality backlinks tend to rank well for organic search. You can view backlinks like votes from other websites. Each of these votes tells search engines that your content is trustworthy, credible, and valuable! 

 

Website Optimisation Techniques

 

Website optimisation is the process of using tools, advanced strategies, and experiments to improve your website performance. One aspect would be to improve the speed of your pages, making sure images have alt-tags and all pages are mobile-friendly.

Final Words

Search engine optimisation is an intensive strategy that requires lots of time and effort. But it sure is worth it for putting your brand on the map. If you would like to open up a chat about SEO with me, drop me a message.