JACK'S JOURNEY
A passion for marketing started in the fitness industry.
My passion for marketing started on the gym floor. Selling memberships taught me that good marketing is about understanding people and changing perceptions.
After earning my MSc in Marketing, I helped transform an e‑commerce business, built seven-figure digital brands, scaled both B2B and B2C companies, and spotted success patterns across industries.
I now split my time between leading brand and marketing for established businesses and exploring ventures that intrigue me. Every step reinforces a simple truth: focus on your audience and keep your strategy simple, and results will follow.
RIGHT NOW
Head of Brands and Marketing at Xpert Workwear, building the most loved workwear brand on earth.
Founder of PulseFit Marketing, helping ambitious fitness brands grow through proper strategy and execution.
Writing about what I learn along the way, sharing newsletters that might help others build better marketing.
MY THOUGHTS
Blog
Strategic insights and analysis on brand building and marketing transformation. Deep dives into what works for B2B and D2C businesses.
X/Twitter
Daily insights on marketing strategy, brand building, and business growth. Follow along for real-time thoughts and discussions.
Brand Building Weekly
Breaking down how the world’s most loved brands are built into short, actionable posts twice a month.
Tips.Business
