Marketer, dog person, family man and coffee drinker.
My name is Jack Willoughby, and I am a marketing professional born in Wiltshire, living in Belfast, Northern Ireland. Throughout my life, I've approached every challenge with enthusiasm, creativity, and a continuous desire to achieve success. This passion and drive have paved the way to countless opportunities, unique experiences and excellent personal and professional relationships. I've worked on a wide range of marketing projects, for businesses in e-commerce, fashion, fitness, finance and events. I have two degrees, including a Masters in Marketing from the University of Exeter. I am also part of the chartered institute of marketing as a ACIM. I believe marketing is the driver to shaping the future of brands, businesses and societal change.
Professional Journey.
Head of Brands and Marketing
Head of Marketing
Digital Marketing Consultant
Cottonmount & Xpert Workwear
OutsideIn
Freelance
My Ventures.
I'm a marketing professional that likes to connect the dots between ideas and reality with marketing strategy.
Qualifications
MSc Marketing
University of Exeter, 2020
Bsc (Hons) Sports & Exercise
University of Gloucestershire, 2017
ACIM
Chartered Institute of Marketing, Present
Brand Building
Creating a powerful brand that can be recognised, understood and loved with identity, story and purpose. Brand strategy, brand identity and storytelling.
Digital Marketing
Flourishing in the digital world and maximising ROI with digital activity. Social media, email marketing, paid ads, content marketing, website design, SEO, automations and PPC.
Creative Direction
Leading the creation of great video, advertising, branding and photography. A clear vision combined with novel ideas, creates storytelling masterpieces.
Combining brand and marketing strategies to ideate, execute and optimise cross-channel campaigns to build successful businesses.