JACK'S JOURNEY
A passion for marketing started in the fitness industry.
Selling memberships taught Jack that effective marketing isn’t about pushing products—it’s about understanding people and shifting perceptions. This foundation still shapes his approach today.
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After receiving his MSc in Marketing from Exeter, Jack transformed an e-commerce business. He’s since built digital brands, helped scale B2B and B2C businesses, and identified cross-industry success patterns. He now divides his time between leading marketing for established companies and pursuing ventures aligned with his curiosity.
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Every career step has reinforced key lessons about creating real-world marketing effectiveness through simplicity and audience-focused strategies.
RIGHT NOW
Head of Brands and Marketing at Cottonmount and Xpert Workwear, building the most loved workwear brand on earth.
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Founder of PulseFit Marketing, helping ambitious fitness brands grow through proper strategy and execution.
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Writing about what I learn along the way, sharing newsletters that might help others build better marketing.
MY THOUGHTS
Blog
Strategic insights and analysis on brand building and marketing transformation. Deep dives into what works for B2B and D2C businesses.
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X/Twitter
Daily insights on marketing strategy, brand building, and business growth. Follow along for real-time thoughts and discussions.
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Brand Building Weekly
Helping people build brands people don't just buy from - they belong to, with 3 min reads + 30 min action plans.
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Tips.Business
Tips.Business - Get the 1% Edge with actionable business tips & frameworks, delivered in weekly bursts (5 min).
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ABOUT
Jack Willoughby is a brand building professional that likes to connect the dots between ideas and reality with marketing strategy.
IMPACT SUMMARY
Built and scaled multiple D2C brands from zero
Transformed traditional B2B businesses into digital-first brands
Driven multi-million pound growth for established companies
Built success for brands across multiple industries worldwide