MY JOURNEY
My passion for marketing started in the fitness industry.
Selling memberships taught me that effective marketing isn't about pushing products—it's about understanding people and shifting perceptions. That foundation still shapes how I approach marketing today.
Got my MSc in Marketing from Exeter, then jumped into transforming an e-commerce business. Since then, I've built digital brands, scaled B2B and B2C businesses, and figured out what works across different industries. Now I split my time between leading marketing at established companies and working on ventures that excite me.
Every step has taught me something valuable about building marketing that works in the real world.
RIGHT NOW
Head of Brands and Marketing at Cottonmount and Xpert Workwear, building the most loved workwear brand on earth.
Founder of PulseFit Marketing, helping ambitious fitness brands grow through proper strategy and execution.
Writing about what I learn along the way, sharing newsletters that might help others build better marketing.
MY THOUGHTS
Writing
Strategic insights and analysis on brand building and marketing transformation. Deep dives into what works for B2B and D2C businesses.
A Marketer's Mindset Newsletter
Weekly insights on marketing, brand building, and growing something that matters. Real experiences backed by proper strategy. Short and sweet on what I think works.
X/Twitter
Daily insights on marketing strategy, brand building, and business growth. Follow along for real-time thoughts and discussions.
Medium
Personal marketing insights and stories from the trenches. Where I share experiences, tactical discoveries, and thoughts on industry trends.
ABOUT
I'm a marketing professional that likes to connect the dots between ideas and reality with marketing strategy.
IMPACT SUMMARY
Built and scaled multiple D2C brands from zero
Transformed traditional B2B businesses into digital-first brands
Driven multi-million pound growth for established companies
Built success for brands across multiple industries worldwide