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JACK'S JOURNEY

A passion for marketing started in the fitness industry.
 

Selling memberships taught Jack that effective marketing isn’t about pushing products—it’s about understanding people and shifting perceptions. This foundation still shapes his approach today. 

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After receiving his MSc in Marketing from Exeter, Jack transformed an e-commerce business. He’s since built digital brands, helped scale B2B and B2C businesses, and identified cross-industry success patterns. He now divides his time between leading marketing for established companies and pursuing ventures aligned with his curiosity. 

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Every career step has reinforced key lessons about creating real-world marketing effectiveness through simplicity and audience-focused strategies.

RIGHT NOW

Head of Brands and Marketing at Cottonmount and Xpert Workwear, building the most loved workwear brand on earth.

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Founder of PulseFit Marketing, helping ambitious fitness brands grow through proper strategy and execution.

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Writing about what I learn along the way, sharing newsletters that might help others build better marketing.

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MY THOUGHTS

Blog

Strategic insights and analysis on brand building and marketing transformation. Deep dives into what works for B2B and D2C businesses.

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Read latest →

X/Twitter

Daily insights on marketing strategy, brand building, and business growth. Follow along for real-time thoughts and discussions.

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Brand Building Weekly

Helping people build brands people don't just buy from - they belong to, with 3 min reads + 30 min action plans.

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Check it out →

Tips.Business

Tips.Business - Get the 1% Edge with actionable business tips & frameworks, delivered in weekly bursts (5 min).

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ABOUT

Jack Willoughby is a brand building professional that likes to connect the dots between ideas and reality with marketing strategy.

IMPACT SUMMARY

Built and scaled multiple D2C brands from zero

Transformed traditional B2B businesses into digital-first brands

Driven multi-million pound growth for established companies

Built success for brands across multiple industries worldwide

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