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Marketer, dog person, family man and coffee drinker.

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Follow me on social media and keep up to date with what i'm talking about. You can also reach out to me by email.

My name is Jack Willoughby, and I am a marketing professional born in Wiltshire, living in Belfast, Northern Ireland. Throughout my life, I've approached every challenge with enthusiasm, creativity, and a continuous desire to achieve success. This passion and drive have paved the way to countless opportunities, unique experiences and excellent personal and professional relationships. I've worked on a wide range of marketing projects, for businesses in e-commerce, fashion, fitness, finance and events. I have two degrees, including a Masters in Marketing from the University of Exeter. I am also part of the chartered institute of marketing as a ACIM. I believe marketing is the driver to shaping the future of brands, businesses and societal change.

I'm a marketing professional that likes to connect the dots between ideas and reality with marketing strategy.

Work History.



Head of Marketing


Head of Brands and Marketing


Freelance Digital Marketing Specialist

Brand Building

Creating a powerful brand that can be recognised, understood and loved with identity, story and purpose. Brand strategy, brand identity and storytelling.

Digital Marketing

Flourishing in the digital world and maximising ROI with digital activity. Social media, email marketing, paid ads, content marketing, website design, SEO, automations and PPC.

Creative Direction

Leading the creation of great video, advertising, branding and photography. A clear vision combined with novel ideas, creates storytelling masterpieces.

Combining brand and marketing strategies to ideate, execute and optimise cross-channel campaigns to build successful businesses.

Connecting Dots

My Skills.

MSc Marketing

University of Exeter, 2020

Bsc (Hons) Sports & Exercise

University of Gloucestershire, 2017


Chartered Institute of Marketing, Present

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