What Is a Marketing Audit?
A marketing audit is a thorough examination of a company's marketing efforts, to identify areas of strength and weakness, opportunities for improvement, and potential threats to the company's marketing efforts.
The audit process allows a company to stay informed about changes in the market, customer preferences, and the effectiveness of its marketing efforts, so that it can make necessary adjustments to its marketing strategy.
The audit will cover all aspects of the company's brand and marketing strategy, from research, review, measurement, governance and summary.
With a marketing audit, your company will have a clear understanding of where it stands, and how it can improve its marketing efforts to achieve its business goals.
The benefits of a brand and marketing audit.
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Identify areas of strength and weakness:
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A brand and marketing audit will help a business identify areas of strength and weakness in their existing brand and marketing efforts. This information can be used to make informed decisions about how to improve the overall effectiveness of the company's marketing strategy.
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Stay competitive:
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An audit will help a business stay informed about changes in the market, customer preferences, and the effectiveness of their competitors' marketing efforts. This can help a business stay competitive and make adjustments to their marketing strategy as needed.
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Align brand and marketing with business objectives:
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A brand and marketing audit will help a business ensure that their brand and marketing efforts are aligned with their overall business objectives. This can help improve the overall effectiveness of the company's marketing efforts and ensure they are reaching the right target audience.
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Measure the performance:
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An audit will help a business measure the performance of their brand and marketing efforts. This information can be used to identify areas where the company is over or under-investing in marketing, and make adjustments as needed to optimise the return on investment.
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Increase brand awareness and loyalty:
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An audit will help a business increase brand awareness and loyalty among their target audience. This can lead to increased customer retention and revenue growth over time.
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Improve internal brand governance:
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An audit will help a business improve internal brand governance, and ensures the company's brand is consistent across all touch-points. This can lead to improved customer experience and increased brand recognition.
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Identify new opportunities:
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An audit will help a business identify new opportunities, whether it's in terms of expanding to new markets or finding new ways to reach their
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Collaborative Approach
Working close with you or your team to maximise outputs and results.
Strategically Minded
Creating a plan of actions that creates a domino of positive results.
Outstanding Creativity
Attaining the goal with no limitations and no boundaries to creativity.
Why Should You Work With Me
Marketing Discovery Audits & Strategy Report
A marketing audit can help you understand what is working well and what may need improvement. This can help you deliver better customer experiences, drive more sales, and make your marketing efforts more impactful.
About Me
Brand Building and Marketing Strategist
As a marketing and brand-building strategist based in Belfast, I am passionate about helping brands reach their fullest potential. With my knowledge and expertise, I strive to be an integral part of your brand journey, encouraging thoughtful and creative approaches to problem-solving while forming an effective marketing strategy tailored to your unique needs. Together, let’s explore the possibilities and strive for success.
The components of a brand and marketing audit.
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Research:
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Look at what other companies in the same industry are doing
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Study who the target customers are
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Identify any trends or opportunities
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Review:
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Check how the company's brand looks and feels
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See if the company's marketing goals are clear
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Check if the company's marketing activities match the overall business goals
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Identify areas that need improvement
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Measure:
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Check how well the company's brand is recognised and remembered by customers
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See how effective the company's marketing activities are (social media, website, etc)
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Measure the return on investment of the company's marketing efforts
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Identify if the company is over or under-investing in brand building and marketing
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Governance:
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Check how well the company's brand is managed internally
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Check if the company's brand is consistent across all touchpoints
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Identify areas where the company's brand governance can be improved
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Summary:
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Look at the company's strengths, weaknesses, opportunities, and threats
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Identify the most important areas that need to be addressed in the company's brand and marketing strategy.
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Please note that while this list provides a general overview of the components that may be included in a brand and marketing audit, the specific components audited will vary depending on the needs and goals of each individual brand. The audit process is tailored to each brand's unique circumstances, and may include additional or different components as deemed necessary.
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Timeline, Pricing & FAQs
How long does the audit take?
The audit will take 10-14 working days to complete. It's a comprehensive look at all aspects of your brand and marketing, therefore efficient time is needed.
How much does it cost?
The cost of an audit starts from £550 but will vary and depend on the size of your business and the type of business you have.
What do I get at the end of it?
A comprehensive report of your current brand marketing performance with a list of detailed recommendations on what to improve.
How do you communicate it?
At the end of the process, I prepare a meeting to run over the report and my findings. You will then be sent a copy for you to keep and action.
What if I have someone else to implement the changes?
That's fine. You've paid for the report, so it's yours. However, if you want me to work alongside your team to implement the changes, I can do that.
How do I get started?
Simple head to the top of this page and input your details. I will then get back to you with more information on the next steps.
What you get with my 'Marketing Discovery' audit report.
Upon completion of the audit, you will receive a comprehensive 'Marketing Discovery Report' that summarises all of our findings and recommendations.
The report will include a detailed analysis of your current marketing efforts, as well as specific suggestions for improvement.
Additionally, I will schedule a video call to walk you through the report and discuss the outcomes in more detail. During this call, I will also review any questions you may have and discuss next steps for implementing the suggested improvements to your marketing strategy.