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E-commerce Marketing Calendar 2022 - Complete List of Dates & Events

Updated: Jan 26, 2022

I've put together a complete month-by-month key dates calendar for those who run an online e-commerce store or retail shop.


Use this to plan your 2022 marketing strategy and know when to delight your consumers and increase sales.


Let's get stuck in!

 

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E-commerce Marketing Calendar 2022 - Complete List of Dates & Events
E-commerce Marketing Calendar 2022 - Complete List of Dates & Events - Jack Willoughby

January 2022


January is the perfect month to introduce your brand to new potential customers. With post-holiday sales and customers looking for ways to spend their Christmas money, it's an excellent time to promote your brand.


Get to know your customers day is another incredible opportunity to nurture and build relationships with current and future customers. Instead of communicating with your customers through offers and promos, let them take the stage on this day. Create Q&A sessions on social media, listen to their needs and wants, and make them feel valued.

  • 1st January – New Year's Day

  • 1st – 31st January – Dry January

  • 1st – 31st January – Ginuary

  • 1st – 31st January – Veganuary

  • 6th January – National Shortbread Day

  • 17th January – Blue Monday

  • 20th January - GetTo Know Your Customers Day

  • 25th January – Burns Night

  • 26th January – Australia Day

  • 27th January – Chocolate Cake Day



February 2022


With New Year resolutions most likely to have been discarded, February is a perfect month to re-invent yourself. Significant key dates such as Valentine's Day, World Nutella Day and Shrove Tuesday offers the ideal chance to position your brand to those seeking a new purpose or desire. Don't let anyone resist the temptation of your top products or services.

Black History Month, throughout February

Black History Month originated in the US for commemorating achievements by African-Americans in US history, but currently, it's celebrated all over the world. Use this month to show some love and support to your customers.

Winter Olympics

One of the most significant multi-sport events globally, the XXIV Winter Olympic Games are sure to attract vast audiences of sports enthusiasts and supporters. Engage with your customers on social media, ask them about their favourite disciplines, or launch some fresh sportswear to make the cheering more fun.

Singles Awareness Day

Singles Awareness Day is like Valentine's Day but for single people. This day celebrates being single, with people treating themselves and their friends. Add this date to your sales calendar and create funny, witty, or just heartwarming products for those who embrace being single during this time of the year.

  • 1st February – Chinese New Year (Year of the Tiger)

  • 1st – 28th February – LGBT History Month

  • 4th February – World Cancer Day

  • 5th February – World Nutella Day

  • 6th February – Yorkshire Pudding Day

  • 9th February – National Pizza Day

  • 14th February – Valentine's Day

  • 17th February – Random Act of Kindness Day

  • 20th February – Love Your Pet Day


March 2022


It's coming to the end of the cold winter months and hopefully the sign of better weather. Latch on to the happier and more cheerful moods that warmer days bring, and look to introduce your turning spring merchandise. Also, show your friends and family support by celebrating International Women's Day or Mother's Day with some dedicated campaigns that bring loyal customers back to your store to shop for their loved ones.


International Day of Happiness

The International Day of Happiness by The General Assembly of the United Nations. This day emphasises the relevance of happiness as a universal goal in human lives. To celebrate, kick off some happy discounts and ask your audience to share some positive stories with you in exchange for a chance to get featured on your website or social media platform!

First Day of Spring

This event marks the first day of astronomical spring in the Northern Hemisphere. Cheer up your sun-deprived customers with a promotion. Use this excellent opportunity to draw attention to seasonal products.


  • 1st March – Shrove Tuesday

  • 1st March – St David's Day

  • 1st March – Pancake Day

  • 2nd March – Ash Wednesday

  • 3rd March – World Book Day

  • 8th March – International Women's Day

  • 10th March – Popcorn Lovers Day

  • 13th March – BAFTA's

  • 17th March – St Patrick's Day

  • 20th March – First Day of Spring

  • 20th March - International Day of Happiness

  • 25th March – International Waffle Day

  • 27th March – Mother's Day

  • 27th March – BST starts

April 2022


April is officially the best month! Not just because it's my birth month ;). But the weather is getting better now, Easter is around the corner, and you can go out and do more. But as Easter approaches, it's time to start thinking about the retail marketing strategies you'll be using for your brands. Also, celebrate National Pet Day by getting customers to tag themselves, their pet and your product in a picture on your most used social media account for a chance to win something.

Earth Day

The 22nd of April marks the anniversary of the environmental movement founded in 1970. On this day, countries around the world hold events to support environmental protection. If this cause is important to you and your business, let your customers know about it. Share your thoughts, personal stories, introduce a product supporting the movement, or create a charity campaign.


  • 1st April – April Fool's Day

  • 3rd April – Ramadan Start

  • 10th April – Siblings Day

  • 11th April – National Pet Day

  • 15th April – Good Friday

  • 17th April – Easter Sunday

  • 18th April – Easter Monday

  • 19th April – Bicycle Day

  • 21st April – National Tea Day

  • 22nd April – Earth Day

  • 23rd April – St George's Day


May 2022

With the return of summer, you can celebrate World Cocktail Day or send shoppers back to the kitchen with baking or biscuit incentives.

Eurovision Song Contest

Eurovision is the biggest song contest in Europe, where each participating country nominates one artist to represent them. It's known for its impressive costumes and performances. This year, Eurovision will take its place in Italy as the country won the right to host the contest when their rock band Måneskin won the 2021 Eurovision Song Contest.

National Smile Day

A smile is the best accessory to wear on this day! It's a good day for a selfie contest—encourage your customers to combine their smiles with your products. #nationalsmileday


  • 1st May – End of Ramadan

  • 1st May – Labour Day (UK)

  • 2nd May – Early May Bank Holiday

  • 4th May – Star Wars Day

  • 11th May – National Eat What You Want Day

  • 13th May – World Cocktail Day

  • 16th May – International Day of Light

  • 17th May – World Baking Day

  • 20th May – World Bee Day

  • 29th May – National Biscuit Day

  • 31st May – Spring Bank Holiday

June 2022


You have a whole month of events coming up in June! World Gin Day, National Beer Day, Father's Day and the beginning of summer will give you enough ideas to fire up some social media campaigns. If you're willing to engage in a month-long event, why not sponsor your local pride community to build your brand?


World Environment Day

The United Nations created World Environment Day to motivate businesses, governments, celebrities, and citizens to pay closer attention to current environmental issues. If your brand is environmentally conscious, this is an appropriate time to promote eco-friendly products.


  • 1st June – Global Day of Parents

  • 1st June – 30th – Pride Month

  • 2nd June – Spring Bank Holiday

  • 3rd June – Platinum Jubilee Bank Holiday

  • 5th June - World Environment Day

  • 11th June – World Gin Day

  • 15th June – National Beer Day (UK)

  • 19th June – Father's Day

  • 21st June – International Day of Yoga

  • 21st June – Summer Solstice

  • 21st June – Beginning of Summer

  • 22nd – 26th June – Glastonbury Festival

  • 25th June – Midsummer's Day

  • 27th June – Wimbledon Starts (ends 10th July)



July 2022


Oh, how we love July. The weather is good, everything and everyone seems happier how the summer period can improve things. Well, this is not always the case for online businesses. With people outside and not online as much, you need to spike peoples interests. Think of a campaign that relates to family activities or events. Seeing as schools break up this time of year, you could boost your sales with a complete family offer.

World Chocolate Day

Everyone of all ages loves chocolate! Dark, milk, white—you name it, everyone will have a preference! Use this day as an excellent opportunity to give your customers some sweet discounts or promote choco-themed promotions.

  • 4th July – American Independence Day

  • 7th July – World Chocolate Day

  • 17th July – World Emoji Day

  • 25th July – School Holidays (differs per school)

  • 26th July – Back to School (ends early September)

  • 30th July – Islamic New Year

  • 30th July – International Day of Friendship

  • 31st July – National Avocado Day

August 2022


Everyone is officially in holiday mode, and it can be hard to get your customers attention. Like July, consumers will be less and less online with the hot long summer nights. Therefore, you may have to become more specific with how you communicate and target your potential consumers.

International Dog Day

This has to be one of my favourite days of the year. Dogs are a man's best friend, and they deserve their own day of celebration. They give us unconditional love.

  • 1st August – Summer Bank Holiday (Scotland)

  • 5th August – International Beer Day

  • 8th August – International Cat Day

  • 9th August – Book Lovers Day

  • 19th August – World Photography Day

  • 25th August – National Burger Day

  • 26th August – National Dog Day

  • 29th August – Summer Bank Holiday


September 2022


In September, adults go back to work, and Kids have to go back to school. That's an ideal time to offer some promotions and price discounts to your customer base. Offer a back to school/work discount or promotional campaign.

First Day of Fall

The First Day of Fall means pumpkin-spice everything, and yes, getting your wardrobe fall and winter-ready. If you have customers in the Northern Hemisphere, this is the time to start promoting your new Autumn fall collection or products.

  • 1st September – Autumn Begins

  • 5th September – Back to School (differs per school)

  • 6th September – Labour Day (US)

  • 6th September – Read a Book Day

  • 12th September – National Chocolate Milkshake Day

  • 16th September – World Guacamole Day

  • 27th September – World Tourism Day

October 2022


Here we go! Quarter four is where things start popping off for eCommerce and online businesses. Studies show that nearly 57% of brands see their sales spike in the fourth quarter. Make sure you spend time preparing for Black Friday and Cyber Monday; it comes around very fast in November.

International Coffee Day

The International Coffee Day celebrates the one drink that helps so many of us combat our inner Monday monsters. Engage with your audience by asking them to share photos of their favourite blends.

Halloween

Halloween is full of fun costumes, trick-or-treating, and festive decorations. Halloween is anything but serious. Use this day to run a special promotion full of spooky treats.


  • 1st – 31st October – Black History Month (UK)

  • 1st – 31st October – Breast Cancer Awareness Month

  • 1st – 31st October – Go Sober for October (Stopober)

  • 1st October – International Coffee Day

  • 1st October – World Vegetarian Day

  • 10th October – World Mental Health Day

  • 16th October – World Food Day

  • 22nd October – National Nut Day

  • 25th October – World Pasta Day

  • 26th October – National Pumpkin Day

  • 29th October – National Cat Day

  • 30th October – BST ends

  • 31st October – Halloween

November 2022


This is the month most retailers love and hate the most at the same time. No other month in the year is as busy, exciting and nerve-racking. Make sure your inventory levels and sales plans are up-to-date. The week before Black Friday can be as active as Black Friday itself. And even if you don't sell tech, make sure your top sellers are discounted and promoted on Cyber Monday.

International Men's Day

While not as commercial as Women's Day, International Men's Day celebrates the achievements of boys and men in the family, work, school, and other areas of life. International Men's Day is good for promoting or adding some best selling male products.

Cyber Monday

The Monday after Black Friday, known as Cyber Monday, is the biggest online spending holiday. More and more people have been shopping on Cyber Monday in recent years, and retailers offer even more significant discounts than on Black Friday.

  • 1st – 30th November – Movember (Men's Health Awareness Month)

  • 1st November – World Vegan Day

  • 5th November – Guy Fawkes Night

  • 11th November – Remembrance Day

  • 13th November – Remembrance Sunday

  • 25th November – Black Friday

  • 28th – November – Cyber Monday

  • 30th November – St Andrew's Day

December 2022


Demand for online businesses is still high in December, as everyone searches for Christmas gifts for their loved ones. Make sure you promote and discount your most giftable products with a clear lead-time promise. So your customers understand until which day they can shop for their order to arrive in time for Christmas.


National Free Shipping Day

Luke Knowles started the National Free Shipping Day in 2008. He realised that promoting free shipping and guaranteed Christmas Day delivery would encourage online shopping. The event was successful and became one of the top 10 highest-earning days in e-commerce during that year's holiday season.

Winter Solstice

Winter solstice is the darkest day of the year, so make your marketing activities the opposite. Provide light, yellow and bursts of energy in your promotions.


  • 4th December – National Cookie Day

  • 14th December – Christmas Jumper Day

  • 21st December – Winter Solstice

  • 25th December – Christmas Day

  • 26th December – Boxing Day

  • 28th December – Bank Holiday

  • 31st December – New Year's Eve



Finishing Up


Every holiday or event is an opportunity to build your brand awareness and drive sales. To see results, you need to start preparing your holiday marketing campaigns ahead of time.

Now that you know all the key marketing dates you need to look out for in 2022, get planning! If you would like an in-depth marketing calendar personalised to your business and done for you! Get in touch by clicking here.


If you would like to have this as a printable PDF version, click here (Coming Soon).


Thanks for reading.


Jack Willoughby

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