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How To Get Your First Personal Training Client

Updated: Feb 2, 2022

It can be hard to get your first client when starting as a personal trainer.

You may be wondering how to market personal training or how to market yourself as a personal trainer. In this article, you'll find some tips on how to get your first personal training client.

man coaching women doing exercise in gym
How To Get Your First Personal Training Client

These tips will work whether you are an online or offline personal trainer. Follow these steps, and no doubt, you will have your first paying client with a bit of perseverance.

1) Create An Advertisement

An ad on Facebook or Instagram will help you get your first personal training client by targeting potential customers interested in fitness.

You can create a custom audience based on interests, demographics, and behaviours, which will help you reach the right people with your message.

Additionally, you can use paid social media advertising to drive traffic to your website, where you offer a free consultation.

There are a few key things to keep in mind when creating an advertisement:

  • The purpose of the advertisement

  • What do you want the viewer to do?

  • Who is the target audience?

  • What is the tone of voice for the advertisement?

  • What is the key message you want to send?

Once you have answered these questions, you can begin to create your ad. Be sure to include a solid call to action and make sure the ad is visually appealing.


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2) Use Social Media To Attract Personal Training Clients

There are many different ways to attract new personal training clients, and social media is one.

By creating a solid social media presence, you can connect with potential clients and let them know what you have to offer.

You can also use social media to build relationships with current clients and keep them updated on your services.

Here are six ways to help use social media to get clients

  1. Understand your client's business and their target audience.

  2. Create a social media profile that explains who you are, who you help and how.

  3. Create exciting and engaging content relevant to your client's target audience.

  4. Use stories and other engaging tools available daily and consistently.

  5. Engage and message potential clients to build a relationship.

  6. Analyse and track the results of your social media marketing efforts to see how well they are performing.

3) Have A Strong Online Presence

Having a strong online presence is essential for any business.

You can reach a larger audience and connect with more customers by having a website, social media accounts, and an online marketing strategy.

By creating valuable content and engaging with your followers, you can earn a loyal following that will help promote your business.

Here are some tips for building your online presence

1. Use social media: Platforms like Facebook, Twitter, and Instagram offer excellent opportunities to build your brand and connect with customers. Make sure to post interesting and engaging content and respond to comments and questions quickly.

2. Use a blog: A blog is a great way to share your expertise with customers and show off your products and services. Write helpful posts relevant to your target audience, and make sure to include keywords that will help people find you online.

3. Create a newsletter: Build a subscribers list and regularly email them at least once a week with valuable content, tips or thoughts. Building a newsletter is one of the most effective tactics to build relationships and get clients.


  1. Make sure your website is up-to-date and mobile-friendly.

  2. Use strong SEO techniques to help people find you online.

  3. Include a call-to-action on your website to encourage visitors to take action.

By following these tips, you can build an online presence for your business and reach more potential customers.

4) Attend Local Events to meet clients

Attending local events is a great way to meet new clients. By attending events in your community, you can get to know people in your area and learn about their needs. You can also network with other professionals in your community and exchange leads. Attending local events is a great way to build your business and meet new clients.

You can attend many local events throughout the year. These events can include fairs, festivals, and concerts. They are a great way to get out and enjoy the community, meet new people, and have some fun.

On Your Way To Your First Client

These are four tips on how to get your first personal training client. Use them wisely, and you will be on your way to a successful fitness campaign!

Hopefully, you are no longer asking how to get your first personal training client or how to market yourself as a personal trainer.

Thanks for reading,

Jack Willoughby

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