How I’d Build a £10k per Month Personal Training Business From Zero Today
- Jack Willoughby
- 11 minutes ago
- 3 min read
If I had to start again from zero as a personal trainer today, I wouldn’t do more content.
I wouldn’t copy online gurus.
And I definitely wouldn’t rely on a busy commercial gym to save me.
I’d do fewer things. But I’d do the right things properly.
This is exactly how I’d build a £10k per month personal training business in the UK from scratch.
Start with the maths. Not the motivation.
Most personal trainers never do this part.
In many areas of the UK, £30 to £50 per hour is standard. Let’s be realistic and work with £40 per session.
£10k per month at £40 an hour is 250 sessions.
That’s not sustainable.
So the goal is not more sessions. The goal is higher order value and consistency.
I would aim for something like this:
10 clients paying £1,000 per month
That is £10,000
Each client trains two to three times per week
Paid monthly
No one off sessions
Immediately the business makes sense.
Eliminate options. Options kill momentum.
If I could only do one thing differently from most PTs, it would be this.
I would offer one core service.
Maybe two at a push. Not ten options. Not drop ins. Not random sessions.
One clear offer.
For example a 3 month transformation programme or a monthly training membership.
If someone wants to try first, I would offer a paid trial session.
At the end of that session, the conversation is simple.
This is the plan. This is the price. This is the commitment.
No maybes.
Pick an audience and commit to them.
Spray and pray marketing does not work.
Trying to train everyone means you connect with no one.
I would obsess over one specific group.
For example
Forty plus work from home tech professionals
Hunched over a laptop all day
Back pain
Poor sleep
High stress
Low energy
That is a real person with a real problem.
Your job is to fix them.
Not entertain them. Not post motivational quotes. Fix them.
Stop relying on commercial gyms.
I have worked as a sales manager in gyms. Here is the truth.
There are only so many members. There are a lot of PTs. You are always competing.
I would find a different space.
A small warehouse.
A shared unit.
A community hall.
An outdoor setup.
Home training is possible but not ideal. That is someone’s safe space.
Owning the environment instantly changes perception.
Do local outreach like it is your job. Because it is.
I would forget going viral.
I would do things that work.
Door to door flyer drops.
Local Facebook groups.
WhatsApp friends and family.
Community noticeboards.
Forums.
Local partnerships.
Not glamorous, but still very effective.
Most PTs avoid this because it feels uncomfortable or takes a lot of effort. That is exactly why it works.
Build trust before anything else.
Trust beats everything.
Spend time getting to know your clients.
Learn about their work.
Their stress.
Their routines.
Their habits.
It is called personal training for a reason.
If people trust you, they stay.
If they stay, you do not need to constantly sell.
If you get them results, they stay for years.
This is how you build a business.
Not through trends.
Brand is not a logo.
Everyone has Canva. Everyone has a logo. Everyone posts workouts.
Brand is how you stand out.
Brand is obsession.
Being ridiculously focused on one audience. Speaking their language. Understanding their pain. Showing them you get it.
If someone looks at your business and thinks this is clearly for me, you win.
Ignore gurus selling courses.
This might sound harsh, but it matters.
If someone is selling you a course on how to grow your PT business, they are not fully focused on building their PT business.
That tells you everything.
Learn from people doing the work. Not people selling the dream.
What I would focus on in the first 30 days.
Audience clarity
One clear offer
Local outreach
Getting results for real people
Nothing else.
No fancy funnels.
No complicated systems.
No overthinking.
The simple truth. How to Build a £10k per Month Personal Training Business
Building a £10k per month personal training business is not about hacks.
And doing the boring things well.
Most people overcomplicate it.
If you simplify, focus, and actually care about the people you train, the money follows.
Every time.
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