Was the Mouldy Whopper Campaign a Stroke of Genius or a Big Mistake?
Discover why Burger King's bold Mouldy Whopper campaign shocked the fast-food industry and how it changed consumer perceptions.
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- Aug 5
- 3 min
5 Things a Great Strapline Does for Your Brand (With Examples)
Discover 5 powerful ways a great strapline can elevate your brand. Learn actionable tips and insights to implement today for maximum impact.
- Jul 29
- 3 min
Nike’s ‘Am I A Bad Person?’ Campaign
Dive into Nike's provocative ‘Am I A Bad Person?’ campaign. Explore its themes of ruthlessness, dedication, and the true cost of greatness.
- Jun 3
- 2 min
The Greatest Marketing Advice You Will Ever Read!
The best brands in the world differentiate themselves because they understand the 3 levels of marketing. Read more about it here.
- May 24
- 2 min
Why working out is the first step to business success
Exactly why working out is the key to business success. How discipline, respect, work ethic and commitment is the key for growth.
- Feb 7
- 2 min
Instagram Community Building DM Templates
Examples of effective DM templates for building a community on Instagram, tailored to various scenarios.
- Jan 31
- 4 min
Everything You Need to Know About Rebranding in the UK
Considering rebranding your UK business? Learn about costs, timelines, and key steps. Get practical tips for a successful rebrand.
- Jan 29
- 3 min
3 Reasons to Start a One-Person Business
Discover the allure of solopreneurship in 2024 with 3 compelling reasons to start a one-person business.
- Jan 26
- 3 min
How My Brand Workshop Became a “Game-Changer” for a Client
Learn how my brand workshop helped a client achieve clarity and differentiation which they called 'game-changing'.
- Jan 14
- 2 min
The Surprising Power of Telling Your Story Again… and Again
My take on the power of consistently telling your brand story: learn how repetition can fortify your message and build a lasting legacy.
- Jan 5
- 3 min
Pop-Tarts' Edible Mascot's Ultimate Sacrifice in Bowl Season Campaign
Explore how Pop-Tarts utilised dark humour and an edible mascot’s sacrifice to win over the audience in their latest game-day activation.
- Dec 19, 2023
- 5 min
The Untapped Potential of Emotional Intelligence in Professional Growth
Discover the importance of emotional intelligence for personal and professional growth.
- Nov 11, 2023
- 3 min
Crafting LinkedIn Invites that Succeed
Learn easy, effective strategies to make your LinkedIn invites stand out and build a valuable network.
- Nov 2, 2023
- 2 min
The Art of Taking Notice
Uncover the art of observation in marketing. Learn how understanding your own reactions to content can improve your marketing strategies.
- Oct 23, 2023
- 2 min
Flipping the Script: Viewing Marketing as an Investment
Shift mindset: Get others to see marketing as an investment that drives revenue, nurtures brand loyalty, and fuels innovation.
- Oct 4, 2023
- 3 min
The GAP Rebrand Debacle: Lessons in Brand Identity
Important lessons from the GAP rebrand debacle of 2010, is Twitter following the same path?
- Sep 7, 2023
- 4 min
Masterclass: Patagonia’s Purpose-Driven Content Strategy
Explore how Patagonia’s purpose-driven content strategy, built on authenticity, storytelling, and community engagement, sets the benchmark.
- Sep 1, 2023
- 13 min
How to Find Influencers for Your Brand
Navigate the world of influencer marketing and learn how to find the right influencers for your brand.
- Aug 23, 2023
- 12 min
The Ultimate Guide to Mastering Brand Messaging
Uncover the importance of brand messaging and how it helps businesses connect with their target audience. Learn more in this ultimate guide.
- Aug 20, 2023
- 13 min
Understanding Brand Marketing: The Comprehensive Guide
Unlock the secrets of brand marketing with our comprehensive guide. Learn how to make your brand stand out and succeed.
Jack Willoughby's
Marketing Blog
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