top of page

3 Reasons to Start a One-Person Business

A desk with a computer and a plant on it, perfect for a One-Person Business.

Solopreneurship, also known as a one-person business, is a fascinating concept that has gained significant attention in recent years.

In this third article on solo businesses, we will explore three reasons to start one.

But before we continue, if you’re interested in reading my other articles on the topic, check out these posts:

Ok, Now, let’s move on.


Reason 1: The Rise of the Gig Economy

A one-person business owner wearing headphones and sitting at a computer, working on tasks for various reasons.

One of the primary drivers behind the growing popularity of one-person businesses is the rise of the gig economy. 

A gig economy is a labor market that relies heavily on temporary and part-time positions filled by independent contractors and freelancers rather than full-time permanent employees. Gig workers gain flexibility and independence but little or no job security.

This shift in the way people work has created a favourable environment for one-person businesses to thrive. With the gig economy, individuals have greater flexibility and control over their work arrangements, making it easier to launch and sustain a solo enterprise.

Additionally, this shift in work preferences has created a vast pool of skilled individuals who are available for hire. This allows one-person businesses to tap into a highly skilled and flexible workforce without the commitment and expenses associated with hiring employees on a full-time basis.


Reason 2: Technological Advancements

A classic black and white alarm clock for a minimalist bedroom decor.

In today’s digital age, technology plays a pivotal role in the success of any business. For one-person businesses, the advancements in technology have leveled the playing field, giving them access to the same tools and resources as larger enterprises.

From communication and collaboration tools to project management, marketing, and customer relationship management software, there are countless applications that can streamline and automate various aspects of your one-person business.

By leveraging technology, you can eliminate manual and repetitive tasks, allowing you to focus on high-value activities that drive growth and innovation. This not only increases efficiency but also enhances your professional image and credibility.


Reason 3: Lower Startup Costs

A One-Person Business owner editing content on his laptop at night.

The financial barrier to starting a business has always been a significant challenge for many aspiring entrepreneurs. However, with the rise of one-person businesses, the cost of starting and operating a business has significantly decreased.

Starting a traditional business requires significant upfront investment. There are costs associated with renting office space, hiring employees, purchasing equipment and inventory, and marketing your products or services.

In contrast, one-person businesses operate on a leaner model. With no need for office space or employees, the upfront costs are drastically reduced. This allows solopreneurs to test their ideas without taking on excessive financial risks.


In Conclusion

Starting a one-person business in 2024 presents a unique and exciting opportunity for aspiring entrepreneurs. With the rise of the gig economy, technological advancements, and lower startup costs, the odds are in favour of solopreneurs.

By leveraging these reasons, you can embark on a journey of entrepreneurship, building a business that is a true reflection of your values, passions, and aspirations. So, if you’ve been contemplating starting your own venture, why not take the plunge and embrace the world of one-person businesses in 2024?


Do you have a great idea for a one-person business but need support in making it happen? 

Drop me an email → Jack Willoughby


My challenge this year is to post a new blog every day. Sharing my experience from being the go-to marketing guy in-house to branching out on my own as a consultant and now starting a marketing agency.

→ So make sure you follow me and subscribe to my newsletter to be notified of new content.

Plus, when you subscribe, you’ll get my ‘Content Calendar Template’ for FREE, used by over 3,000 marketers, founders, and creatives.

24 views0 comments

Recent Posts

See All


Mit 0 von 5 Sternen bewertet.
Noch keine Ratings

Rating hinzufügen
bottom of page