Swipe file
Short teardowns of marketing that actually moved people. What ran, why it worked, and the part worth stealing for your own work.
Deal me one
ADS · POSTERS · COPYWRITING · EMAIL
01. ADS 20 ENTRIES
01 A Saucy Collab: Absolut & Heinz Absolut and Heinz join forces to launch a range of tantalising tomato-vodka pasta sauces, capitalising on the renewed interest in the classic pasta alla vodka dish. 02 Awareness For Prostate Cancer Ad This campaign aims to dispel the myth that getting your prostate tested is a humiliating experience. 03 Be Bold. Be Cheeky. Be Like Surreal Surreal Cereal's new marketing campaign uses high-profile names of everyday people to showcase the brand. 04 Be Bold With Competitor Differences Lidl showing that being bold and cheeky is sometimes a good angle. 05 Bose Ad - For Your Ears Only One Illustration that speaks a thousand words. 06 Guiness Ad Pints in the Snow A great example of clever art direction, humour, nostalgia and execution. 07 Heinz Hunts for Ketchup Imposters Heinz's latest U.S campaign tackles "ketchup fraud" head-on by encouraging customers to tag restaurants suspected of refilling bottles with inferior products on their Instagram page. 08 IKEA Find Your Thing IKEA taking advantage of the popular Netflix series 'Wednesday'. 09 IKEA Need Space Campaign Clever problem/solution advert from IKEA emphasising the need for more wardrobe space. 10 Nike Family Focused Email Campaign A great example of an email campaign that targets family focused consumers. 11 Nimble Australia - Bill Shock Campaign This campaign used humor and wit to great effect, with the help of a social media celebrity. 12 Penguin's Page-Turning Solution: Book Vending Machines Penguin Books pays homage to its origins with a book vending machine at Exeter St. 13 Sh-t Happens - Ad Campaign Clever ad campaign by Canadian Insurance Centre. 14 Start Anywhere - Email Campaign Nike focusing on motivating and understanding of customer pain points to promote their brand. 15 Timberland Email Campaign A great product launch email campaign based on a refreshed old school classic. 16 Tropicana - 'Juice Ads' campaign Ad focusing on how consumers feel after consuming the product - happy! 17 Unearth The Flavour Within - Ad Campaign Smart Ad highlighting the key ingredient inside Freedom Edge's Cider. 18 Warp Pipe Wonder: Parisian Street Marketing Magic Super Mario Bros movie creates a splash on the Champs-Élysées with an ingenious street marketing campaign using Paris' iconic 'Colonne Morris.' 19 Old Spice ignored its buyer and talked to the purchaser A men’s body wash ad addressed entirely to women, shot to look like one unbroken take. The targeting decision was the idea. 20 Cadbury sold chocolate by not mentioning chocolate Ninety seconds of a gorilla drumming to Phil Collins, with the product held back until the final frame. It should not have worked. 02. POSTERS 01 ENTRY
21 The Economist made readers do the bragging White type on Economist red, no images, no product. The line flattered the reader and insulted the alternative in the same breath. 03. COPYWRITING 02 ENTRIES
22 Volkswagen led with the objection A small, ugly, German car sold to 1959 America by agreeing with everything people already disliked about it. 23 KFC apologised by rearranging three letters A chicken shop that ran out of chicken took out full-page ads to say so. The bucket said FCK, and the crisis was mostly over by lunchtime. SUBMIT THE FILE IS OPEN
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