IKEA Find Your Thing

IKEA leapt on the bandwagon of Netflix's newly beloved series, 'Wednesday', with an aesthetically-pleasing post of their signature wooden hand models.

The furniture superpower, IKEA, hopped onboard the trend-train of Netflix's hit show 'Wednesday' with an aesthetically-pleasing post featuring their signature wooden hand models.

With their post, IKEA was able to show off their product and also express their support for the hit show.

The post proved that IKEA is not only passionate about creating furniture, but also passionate about the keeping up with the latest cultural trends.

The reactive post was a hit with followers and was shared widely on social media.

It was a perfect example reactive marketing and strong branding.