Book of Branding - a guide to creating brand identity for startups and beyond
Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Creating a Brand Identity: A Guide for Designers
The practical handbook, a comprehensive introduction to this multifaceted process, includes exercises and examples to highlight the key activities undertaken by designers to create a successful brand identity.
Global Brand Strategy: World-wise Marketing in the Age of Branding
Steenkamp introduces the global brand value chain and equips executives with strategy, execution, and measurement techniques for developing your brand.
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Growth Hacking is a method that involves cross-functional teams and continuous testing and iteration. It focuses on customers rather than product.
Let My People Go Surfing
An inspiring book to help you think differently about business, culture and innovation.
Shoe Dog: A Memoir by the Creator of NIKE
Phil Knight, the founder of Nike details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs.
The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout are two of the most successful marketing strategists, and in this book they outline 22 definitive marketing rules that will help companies succeed. The rules include real-life examples, suggested techniques for success, and advice for what to do differently to succeed.
The Strategy Book: How to Think and Act Strategically to Deliver Outstanding Results
Thinking strategically is what separates good managers and great leaders. The Third Edition includes updated examples and a new set of practical future-focused tools including the Quick Strategy Canvas and the Big Picture.
Essential Marketing Books
A compilation of must-read marketing books to level up your skills.
To be a top marketer, you must be forever learning.
Here's a curated list of some of the best and must-read marketing books of all time for entrepreneurs, marketers and anyone else running a business or marketing a brand.
Learn from some of the best marketers and creative thinkers in the industry.
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