Essential Reading For Marketers.
Book of Branding - a guide to creating brand identity for startups and beyond
Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Creating a Brand Identity: A Guide for Designers
The practical handbook, a comprehensive introduction to this multifaceted process, includes exercises and examples to highlight the key activities undertaken by designers to create a successful brand identity.
Global Brand Strategy: World-wise Marketing in the Age of Branding
Steenkamp introduces the global brand value chain and equips executives with strategy, execution, and measurement techniques for developing your brand.
Shoe Dog: A Memoir by the Creator of NIKE
Phil Knight, the founder of Nike details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs.
The Strategy Book: How to Think and Act Strategically to Deliver Outstanding Results
Thinking strategically is what separates good managers and great leaders. The Third Edition includes updated examples and a new set of practical future-focused tools including the Quick Strategy Canvas and the Big Picture.