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Why You Need A Marketing Swipe File

A marketing swipe file is an excellent tool for any marketer or creative. It's a digital space to store ideas, notes or reminders. This blog will teach you everything you need to know about creating your marketing swipe file, or you can use mine.

 

View My Marketing Swipe File



 

screenshot of marketing swipe file page on jackpwilloughby.com
Marketing Swipe File

What Is a Marketing Swipe File?


A marketing swipe file is a digital space that contains copies, notes or ideas of marketing materials produced by other brands that you want to store for future inspiration. This can include everything from email newsletters to social media posts. The purpose of a marketing swipe file is to use it as an inspiration source for your marketing plan.


What Should You Include in a Marketing Swipe File?


A marketing swipe file is a valuable resource for businesses that want to stay up-to-date on the latest trends and techniques in marketing.


This file contains information on various marketing strategies, including email marketing, social media campaigns, and web advertising.


You can include:

  • Emails

  • Social Media Posts

  • Advertisements

  • Art

  • Graphic Design

  • Websites

  • Copywriting

  • Or anything you find inspirational


How Should You Store Inspiration in a Marketing Swipe File?


A marketing swipe file is a collection of digital files that include information about potential customers or clients.


The easiest way of doing this is via a storage tool such as Google Drive, Dropbox or One Drive. Alternatively, you could create a folder on your computer that says 'Marketing Swipe File'.


What Are the Benefits of Using a Marketing Swipe File?


There are many benefits to using a marketing swipe file. Here are some reasons to create one today:


  1. Replicate proven marketing strategies from big brands.

  2. Never run out of ideas; simply refer to the marketing swipe file.

  3. Curate a best practice formula for marketing activities based on collected ideas.

  4. Use it as research to keep up with marketing trends.

  5. Find new marketing angles and opportunities.

  6. Compare yourself with other brands - competitor analysis.

  7. Identify areas to improve your marketing performance.

  8. You can also use a swipe file to create campaign briefs and proposals.


Wrapping Up


A marketing swipe file can be a handy and essential tool for any brand or business. It can help you develop new marketing campaigns, activities or ideas. Use it for inspiration for your future marketing plans.


Before you go, be sure to check out my marketing swipe file. I will keep adding to this when I see cool ideas, so check back often.


Check out my marketing swipe file full of marketing ideas.


Thanks for reading,


Jack Willoughby

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