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How To Build Your Brand On TikTok

Updated: Mar 9, 2021

We have all heard about the new and exciting social media craze, TikTok! A platform that has users flooding to watch the fast-paced entertainment videos often posted on the platform. This blog will share four ways brands can utilise TikTok to their advantage.

Cover photo for blog post TikTok
How To Build Your Brand On TikTok By

We have endless options available when it comes to building an audience. With the increase in the number of social media platforms, it can be confusing to decide which platform will work best for you.

When it comes to social media, we have a big list of options available, starting from Facebook, Instagram, TikTok to Twitter and LinkedIn. Each social media platform has its own unique features, pros, and cons.

No matter whether you choose Facebook, Instagram, TikTok, or any platform, the strategy would differ from one to another. In this article, we will talk about TikTok. It is a platform designed to share quick, short and high-quality videos. Here are some reasons why brands should use TikTok:

  • Grabbing users’ attention is easy

  • The number of people on the app are insane

  • Your competitors are already using it

  • Build communities

  • User-generated content

Before getting started with TikTok, you need to figure out why your target audience is on TikTok. In this article, we will talk about how you can build your brand using TikTok.

1. Create your own content on TikTok

The first step toward building your brand on TikTok is creating your own content. In TikTok, you can upload short and fast-paced videos. You can’t build a successful brand without creating original and high-quality content on TikTok. Depending on the business type you are in, the content type you will be uploading will differ. For example, if you are into the fitness industry, you can upload fitness tutorials, fitness challenges, and educational content on your TikTok handle.

The process of content creation starts with planning. You will need to create a proper plan on how much content you will create and upload on your TikTok handle. TikTok provides unique effects and features to add to the video. You can use them and include music.

2. Curate and share user-generated content

Creating your own content and sharing it on your TikTok handle can be a bit time-consuming. This is when the importance of user-generated content (UGC) comes into play. Many popular brands, including Nike, utilise this approach of building the brand on TikTok.

What Nike doing is, instead of posting public video content of its own, the company is cashing in on user-generated content. When you check Nike’s TikTok profile, you will find that the profile is private, and you have to send the request access to view the content.

3. Use other social media platforms

Can you build your brand through TikTok by using other social media platforms? The answer is yes. The chances are all your target audience may not be on TikTok. It might be spread on various social media platforms like Facebook, Instagram, etc.

All you need to do is repurpose your TikTok content on your other social media handles like Facebook and Instagram. With the use of hashtags on these platforms, you can reach to the broader audience and get the best out of your TikTok content. As TikTok displays the username, your target audience may search and follow you on TikTok when they find your content amazing.

4. Advertise on TikTok

Another great way to build your brand on TikTok is via advertisements. Just like other social networking websites, TikTok also allows paid advertisements. Creating and publishing high-quality content and waiting for organic reach can be a time-consuming process. If you have enough marketing budget and can’t wait for organic growth, it is good to use paid advertisements.

There are various ways you can advertise on these platforms. It includes brand takeovers, native ads, sponsored hashtag challenges, and branded lenses. Based on your marketing budget limit, you can choose the right advertisement method.

Final Thoughts

A man posing for a video
Grab Attention & Be Personal On TikTok

With different social media platforms booming nowadays, TikTok is one of them. This social media platform is quite different as compared to other platforms out there. One of the main reasons why your business should be using TikTok is grabbing attention is easy.

In marketing, the results are mainly based on how effectively and quickly you can grab your target audience’s attention. As TikTok includes short videos (of up to 15 seconds), your viewers are more likely to watch your videos full, before scrolling down to the next content.

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