Twitter is a great way to promote your blog.
Backlinko's research found that in 2022, Twitter has 396.5 million users, with 206 million actively using the platform daily. That's a whole lot of people to promote your blog post too.
Another interesting fact is that most people use Twitter to get information or news. Making Twitter a perfect environment to promote your blog.
In this article, I will share tips on how to promote your blog on Twitter.
Unsure why you should use Twitter to promote your business?
Read this -> 5 Benefits of Social Media For Small Businesses
Follow People On Twitter
Without followers, who are you tweeting to?
Twitter is a great way to stay connected with your followers and promote your blog.
Follow people interested in what you write and who you think would be interested in your blog post.
Include your blog in your Twitter bio, this way, when your follow request comes through, people can check out more about you and even head to your blog.
You can also reach out to these people and build a relationship with them. You can then let them know you have a new blog post that they might find interesting. Be careful not to spam people too much. Remember, you need to build trust and rapport before asking people to do something.
Also, if you're going down the asking route, make sure to offer something in return, e.g. share for a share.
Post A Link To Your Blog
Twitter is a great way to share your blog with your followers.
You will need to ensure your blog has a related image used as a visual promotion tool.
Tweet about what your audience will find on your blog including the topics covered, benefits and your style of writing. E.g. Digital Marketing, Tips for start-ups and short and no-fluff tips.
You can also promote individual blog posts to help drive attention to your blog overall.
To promote a blog post on Twitter, first, create a tweet about the post using the following format:
Use Lists or Join A Community
A Twitter list is a great way to promote your blog.
To create a Twitter list, head to Twitter and sign up for a free account. Once you have an account, follow the instructions on creating a list.
Joining a community is another excellent way to promote your blog. To find communities related to your blogging topic, go to Twitter Communities and type in the keyword or phrase you are looking for into the search bar. Once you have found a community related to your blogging topic, join it and start promoting your blog and new blog posts to the members.
Whichever route you choose, make sure you engage with your followers regularly and promote your blog. Make sure to do the engager first, before promoting. Build trust and rapport.
Use Twitter Advertising
You can use Twitter advertising to promote your blog or blog posts to reach a large audience.
Use Twitter Advertising to target specific demographics, interests, and locations. Include a link and a snippet of your blog post to encourage clicks.
Write compelling copy for your ad. I recommend using the AIDA formula.
Attention - Highlight the blog content that benefits the reader.
Interest - List the benefits of the blog post.
Desire - Create a reason to click (what they'll learn or gain from reading it).
Action - Include a call-to-action on your Twitter ad such as 'subscribe for tips' or 'read the full article', etc.
These are great ways to promote your blog on Twitter. With a little bit of effort, you can see a significant increase in the number of people visiting your blog from Twitter.
Summary of Tips
Build a following with people related to your topic or niche.
Reach out to your followers by messaging them about your new blog post.
Tweet a link to your post with a high-quality image.
Join relevant communities and start promoting your blog posts to the members.
Use Twitter Advertising - Write compelling copy for your ad and use the AIDA formula to make sure you highlight the blog posts' benefit to the reader.
Thank you for reading! I hope this article was of help. Please let me know in the comments below or reach out to me on Twitter if you have any questions.