“Time is money and I don’t come cheap.”

That was a quote that has stuck with me said by a brilliant Managing Director I work closely with.

It certainly got me thinking about how I treat my time, my colleagues, and even my friends and family.

Is the smartest investment you can ever make, ways to take back your time?

Time surely is our most valuable asset in life?

We can’t create more of it. But perhaps we can use leverage to reclaim it back?

Tasks such as cleaning your house, sorting emails, handling admin work – those are mundane, low cost £10/hour tasks. If your time is worth £100 an hour – or even £1,000 – why are we wasting it on £10/hour work? That’s like using a Ferrari to deliver pizzas. It doesn’t add up.

Every minute spent on low-value tasks is a minute not invested in high-impact work – like driving revenue, boosting LTV, or lowering churn. That’s money left on the table.

As a leader within a business, be it a CEO, CMO or whatever, your job is to push the business forward, not get bogged down in busy, dead-end work.

You’re supposed to be the engine, not the tires. So why act like the tires?

Regardless of what people think, delegation is absolutely NOT laziness – if anything, it’s good strategy.

It’s not about thinking you’re “too good” for the work, it’s fanatically prioritisation on the right work. The kind of work that actually drives the business forward, fuels profitability, and builds motions that enables growth.

If someone else can do a task for £20/hour while your time is worth £200/hour, then every time you do it yourself, you’re losing £180. That’s not hustle – that’s poor math.

Here’s the mindset shift: your time is premium. So why don’t we treat it that way?

Every hour wasted on low-value tasks drains your business.

Every hour you reclaim is one you can reinvest into growth.

Ask yourself – would you rather spend 10 hours scrubbing floors or 10 hours closing deals? One makes you £0, the other £10,000. The choice is obvious.

So what’s the point I’m making here?

Stop doing £10/hour work. Delegate it. Outsource it. Automate it.

Do whatever you need to free up your hours. Then put that time into high-leverage areas – sales, marketing, partnerships, product development. The work that will actually grow your company.

Because the truth is, winners aren’t the ones who can “grind” the hardest. They’re the ones who work aren’t afraid to invest into savings them time.

They leverage their time, focus on outcomes, and reinvest their hours into what actually matters.

So ask yourself – are you making the best use of your time?

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Jack Willoughby | Founder, Marketer & Over-thinker