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August Social Media Ideas 2022

Updated: Oct 5, 2022

August 2022 is one of my favourite months. It's the middle of summer, the days are still long, and everything seems happy. But you also have some great sales opportunities in August!

This blog article will share 15 August social media ideas for 2022, plus 5 August 2022 blog ideas. You can use these ideas for any industry and platform, so steal them and get posting!

Featured image for monthly content ideas - August 2022
Social Medias For August 2022 & 5 Blog Post Ideas By Jack Willoughby

August Content Pillars

There are 7 main content theme categories I recommend for every social media plan:

  1. Promotional

  2. Entertainment

  3. Customer Focused

  4. Motivational

  5. Community

  6. Educational

  7. Personal

Each of these categories can help build awareness, interest and engagement with your followers differently. There is no right and wrong, and you should test content types for each category to see what works best for your audience and brand.

Which Content Pillars Should I Use For August?

August is quite a chilled month for sales activity, considering most families are off for the school summer holidays. However, you may find this month your busiest if you're a tourist attraction, family fun store, or entertainment brand.

Some companies that provide stationary or back-to-school gear will also find August a hectic month.

Use it as a month to nurture, boost awareness and make connections for those who fall out of these categories and those who struggle with sales in August.

With that being said, here are my recommended content pillars for brands of all types:

1) Promotional

Back to school deals should ramp up at the end of August 2022, ready for September.

Remember the AIDA technique when creating content or writing captions.


Suggested Reading:


2) Community

Your audience is most likely spending time with their families or on holiday, travelling or exploring amazing places, making it the perfect time to ask for user-generated content.

Run a competition asking audiences to share a photo of themselves wearing your product or using your service and tag you.

Repost all this content for maximum exposure, engagement and community connection.

3) Educational

For months where you may find yourself quieter than usual, use it to create amazing new educational and impactful content. Use the time to gain industry authority and be the go-to place for your target market.

For example, if you are an online fashion store, create content around style guides, sustainability or how to repurpose fashion garments.

If you're a marketing agency, share helpful guides, free resources, or tips about your service.

August 2022 Key Dates

A list of public holidays and special observances in the United States, Australia, Canada, and the United Kingdom.




August 1

British Columbia Day

British Columbia

August 1

Civic/Provincial Day


August 1

Heritage Day

Alberta, Canada

August 1

New South Wales Bank Holiday


August 1

Picnic Day


August 1

Summer Bank Holiday


August 3

Regatta Day


August 10

Ekka (Royal National Agricultural Snow Day)


August 19

Gold Cup Parade


August 29

Summer Bank Holiday

United Kingdom

A List of Monthly National Days

  • Admit You're Happy Month

  • Family Fun Month

  • Dog Days of Summer - July 3 - August 11

  • International Pirate Month

  • National Catfish Month

  • National Eye Exam Month

  • National Golf Month

  • National Picnic Month

  • Peach Month

  • Romance Awareness Month

  • Water Quality Month

A List of Quirky Daily National Days

August 1

  • National Girlfriends Day

  • National Mahjong Day

  • National Mountain Climbing Day

  • National Raspberry Cream Pie Day

August 2

  • Find a Four Leaf Clover Day

  • National Ice Cream Sandwich Day

August 3

  • Grab Some Nuts Day

  • National Watermelon Day

August 4

  • Chinese Valentine's Day/Daughter's Day - 7th day of 7th Lunar Month

  • National Chocolate Chip Cookie Day

  • U.S. Coast Guard Day

August 5

  • International Beer Day - First Friday in August

  • National Underwear Day

  • National Oyster Day

  • Work Like a Dog Day

August 6

  • Campfire Day - First Saturday in August

  • International Hangover Day - First Saturday in August

  • National Clown Day - Saturday during International Clown Week

  • National Fresh Breath Day

  • National Mustard Day first Saturday

  • Wiggle Your Toes Day

August 7

  • Friendship Day - First Sunday in August

  • International Forgiveness Day - First Sunday in August

  • National Lighthouse Day

  • Professional Speakers Day

  • Sisters Day - First Sunday in August

August 8

  • International Cat Day

  • Summer Olympics Closing Ceremony

  • Sneak Some Zucchini onto Your Neighbour's Porch Day

August 9

  • Book Lover's Day

August 10

  • Lazy Day

  • National S'mores Day

  • World Lion Day

August 11

  • Presidential Joke Day

  • Son and Daughter Day

August 12

  • Annual Perseid Meteor Shower - Peak Night - peak date varies slightly

  • National Kool-Aid Day - second Friday in August

  • National Vinyl Record Day

  • World Elephant Day

August 13

  • Left Hander's Day

  • Middle Child's Day - second Saturday in August

  • National Garage Sale Day - second Saturday in August

August 14

  • National Creamsicle Day

  • 14/15 V-J Day

August 15

  • Feast of the Assumption

  • Relaxation Day

August 16

  • National Roller Coaster Day

  • National Tell a Joke Day

August 17

  • National Thrift Shop Day

  • Neighbour Night

August 18

  • Bad Poetry Day

  • Serendipity Day

August 19

  • Aviation Day

  • National Potato Day

August 20

  • National Honey Bee Awareness Day - Third Saturday

  • National Radio Day

  • World Mosquito Day

August 21

  • National Spumoni Day

  • Senior Citizen's Day

August 22

  • Be an Angel Day

  • National Tooth Fairy Day - and/or February 28

August 23

  • Ride the Wind Day

  • World Daffodil Day - date varies

August 24

  • Iconic American Restaurants Day

  • Vesuvius Day

August 25

  • Kiss and Make Up Day

  • National Banana Split Day

August 26

  • National Dog Day

  • National Toilet Paper Day

  • Women's Equality Day

August 27

  • Just Because Day

August 28

  • Race Your Mouse Day

  • Stuffed Green Bell Peppers Day

August 29

  • International Bat Night

  • More Herbs, Less Salt Day

August 30

  • Frankenstein Day

  • Toasted Marshmallow Day

August 31

  • National Eat Outside Day

  • National Trail Mix Day

August Social Media Moodboard

August 2022 Creative Social Media Content Ideas

Adjust my content ideas based for your brand.


  1. Create a back-to-school deal.

  2. Offer a bundle deal or free product with every order.

  3. Create a new social media highlight of your top summer products or recommendations.

  4. Trial trending TikToks and repurpose them across accounts.

  5. Run an influencer campaign where everywhere promotes the same product or service.


  1. Run a giveaway or contest in return for user-generated content.

  2. Host a quiz night with the winner getting a special gift from your brand.

  3. Have a team outing or BBQ and capture it and share it to your followers (humanise your brand).

  4. Ask for recommendations or reviews from customers.

  5. Go live with a Q&A session.


  1. Interview other pros in the industry.

  2. Share a case study you are proud of.

  3. Repurpose blog content by recording yourself talking through the key points.

  4. Create a mini series/mini course just for socials.

  5. Create an infographic summing up 5 key points about your industry.

Blog Ideas For August 2022

Blogs are essential for many reasons for your brand or business:

  1. They help the audience understand who you are and what you care about.

  2. They allow you to rank higher on Google and get more organic traffic.

  3. They allow you to gain industry authority and trust amongst interested audiences.

Here are 5 ideas for different industries to write about.

  1. Create a blog based on questions asked in a industry related forum

  2. Pick out people that inspire you and write about why

  3. What are your top distractions. How do you deal with them?

  4. What are your goals for the next five years? Ten years? Twenty years?

  5. If you could invite five people to dinner, who would you invite? Why? What would you talk about?


Learn To Create Better Content

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Make the most of the 15 social media ideas for August 2022 and 5 blog ideas, by following the tips inside the e-book.

Inside you'll find ways to take your mediocre content to captivating content with just 40 simple hacks. (This is also your e-guide to getting tons of shares, views, sales and more.) Grab your copy today! Download instantly.

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Wrapping Up

As we head into the eighth month of the year and closer and closer to peak sales periods, it's time to start ramping up your social media activity.

Always think of these three things:

  1. How to I grab peoples attention

  2. How can I help people

  3. How to I convert followers to customers

You can find simple hacks that will help you achieve the above and more in my e-book '40 Simple Hacks For Creating Amazing Content'. Get 20% off full price using code HACK20 at checkout.

Use social media as a tool to get you where you want to go. Remember:

Create a legacy, help people and make a difference.

Thanks again for reading.

Until next time.

Jack Willoughby


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