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October Social Media Ideas 2022

Updated: Oct 5, 2022

I consider October one of the most significant transitional months of the year. It's the time of year when you notice a big difference both environmental and business-wise.

If the past is anything to go by, in October 2022, you can expect Autumn to come into full swing as the clocks go back and darker evenings creep in. But it can also be the time of year that offers one of the biggest spikes in sales for your online or physical business.

Take a look at the list of October social media ideas to help ignite some ideas this fall? Keep reading to find out!

pumpkin background with text 'October social media ideas' written over the top.
October Social Media Ideas 2022 & Blog Post Ideas By Jack Willoughby


October 2022 Social Media Themes

There are 7 main social media themes for October I recommend for every social media plan:

  1. Promotional

  2. Entertainment

  3. Customer Focused

  4. Motivational

  5. Community

  6. Educational

  7. Personal

Each category can help build awareness, interest, and engagement differently. There is no right or wrong; you should experiment with content types to see what appeals to your audience.

October Social Media Themes to Use in 2022

October is a busy month, and generally, consumer purchase intent seems to skyrocket during this time of year. It would be best if you looked to use this increase in purchase behaviour by putting your best offers and most compelling content on the table.

If you haven't been very active throughout the year, now is the time to do so!

From my experience managing brands' social media marketing, I recommend every brand (online or physical) to maximise their social media activity by:

  1. Posting everyday

  2. Boosting posts at least once a week

  3. Engaging with followers

  4. Using on-trend seasonal hashtags

  5. Keeping a focus on fun, families and SELLING!

Moving on! Here are my recommended content pillars for brands of all types in October 2022:

1) Promotional

Sell, sell and sell some more!

Giveaways, deals and promoting your products and services is a must!


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2) Entertainment

Maximise reach and engagement to help your promotional-focused posts do better!

October is quite a fun month where families and friends gather for parties and outdoor activities.

Make content that entertains your audience by sharing activities ideas, party tips, memes, costume competitions, pumpkin carving etc.

3) Customer Focused

As I've mentioned, October is the perfect month to try and boost sales due to high purchase intent amongst consumers.

Therefore, focus content on solving pain points, advertising your products and services and sharing stories from past and current consumers.

October 2022 Key Dates

A list of popular public holidays and special observances in the United States, Australia, Canada, and the United Kingdom in October 2022.



October 1

International Coffee Day

October 1

World Vegetarian Day

October 2

London Marathon

October 3

World Habitat Day

October 3

Child Health Day

October 4

World Animal Day

October 3

National Taco Day

October 7

World Smile Day

October 9

International Astronomy Day

October 10

World Mental Health Day

October 15

King Harold Day

October 16

World Food Day

October 18

Anti Slavery Day

October 20

Get To Know Your Customers Day

October 27

National Cheese Toastie Day

October 30

Daylight Saving End (Clocks Go Back)

October 31


A List of Monthly Events

Key awareness days for the whole month of October:

  • ADHD Awareness Month 2022

  • Black History Month 2022

  • Breast Cancer Awareness Month 2022

  • National Bullying Prevention Month 2022

October 2022 Creative Social Media Content Ideas

Adjust my content ideas based for your brand.


  1. Take new pictures of your products with an Autumn themed background.

  2. Create a list of gift ideas + turn it into a lead magnet for people to download.

  3. Create a mini promotional video of your product outside, making the most of the Autumn colours.

  4. Share a list of Autumn essentials.

  5. Launch a flash sale.

  6. Make a short list of staff picks (or your picks) of your favourite offerings.


  1. Share a video of your team carving pumpkins & get people to vote

  2. Get people to tag you in pictures of their carved pumpkins for a prize (create a themed hashtag e.g. #yourbrandpumpkincomp)

  3. Get people to tag you in their Halloween decorations and costumes.

  4. Create a 'find the ghost' illustration.

  5. DIY Autumn or Halloween themed decorations.

Customer Focused

  1. Ask customers questions.

  2. Share user-generated content (UGC).

  3. Feature a customer testimonial.

  4. Host an event or party.

  5. Update followers of company happenings and how it will effect them.

Blog Ideas For October 2022

Blogs are essential for many reasons for your brand or business:

  1. They help the audience understand who you are and what you care about.

  2. They allow you to rank higher on Google and get more organic traffic.

  3. They allow you to gain industry authority and trust amongst interested audiences.

Here are 5 ideas for different industries to write about.

  1. Write a blog post that breaks down reviews of your product or services

  2. Share a look book, essential guide or gift ideas blog.

  3. In the spirit of Halloween, share what scares you the most? Why?

  4. What bothers you about your niche or industry?

  5. Interview an influencer or thought-leader within your industry.


Learn To Create Better Content

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Wrapping Up

Reminder: In October your mindset is SELL,SELL and SELL!

When creating content, always think of these three things:

  1. How to I grab peoples attention

  2. How can I help people

  3. How to I convert followers to customers

You can find simple hacks that will help you achieve the above and more in my e-book '40 Simple Hacks For Creating Amazing Content'. Get 20% off full price using code HACK20 at checkout.

Thanks again for reading and I hope you found the tips and ideas in this October social media blog post useful.

Until next time.

Jack Willoughby

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