Jack Willoughby
Brand Builder & Marketer
Xpert Workwear
Growing an agri-workwear brand
Cottonmount Trading
Transforming a legacy wholesaler
OutsideIn
Scaling a DTC streetwear brand
PulseFit
Building iconic fitness brands
Overflow Archive
Ventures, Projects & More
I've spent nearly a decade building brands for businesses across workwear, streetwear, fitness and e-commerce. D2C and B2B.
Currently Head of Brand & Marketing at Xpert Workwear.
Career
Xpert Workwear // Head of Brand & marketing // Since 2021
Cottonmount Trading // Head of Brands & marketing // Since 2021
PulseFit Marketing // Founder // Since 2019
OutsideIn // Marketing // 2019-2021
Qualifications
University of Exeter // MSc Marketing
University of Gloucestershire // BSc (Hons) Sports & Exercise
Chartered Institute of Marketing // ACIM
Misc // Personal Trainer, Strength & Conditioning, Sales Leadership
“I can confidently say that Jack is an exceptional manager for freelancers. His effective communication, organisational prowess, and inclusive leadership style have made my experience working with him truly enjoyable. I highly recommend Jack as a marketing manager for any freelancers or team members seeking a supportive and well-organised leader.”
Dave Disbury
Disbury Creative
"Worked with Jack across a couple of bigger branding projects now for a high end clothing manufacturer. Jack has an easy going manner but shows a thorough approach to the projects we’ve collaborated on. Deliverables were what we’d anticipated and that strikes me as a result."
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Alasdair McBroom
Wolfhound
"Working with Jack has been an absolute pleasure. His exceptional management skills made the entire collaboration seamless and efficient. Right from the start, he set clear expectations and provided all the necessary resources for me to complete the project easily and efficiently. I highly recommend Jack as an excellent digital marketing professional for any project."
Kris Byers
Horrible Brands