Brand Building
Brand is what a market believes about you before you open your mouth. These are the articles about shaping that belief on purpose — positioning, distinctiveness, consistency, and the rebrands that showed how expensive getting it wrong gets.
10 PIECES
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The Brand Strategy Books Actually Worth Your Time
Six brand strategy books that changed how I work, who each one is for, and the honest reason most of the others aren't worth your shelf space.
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The Mental Side of Brand Management Nobody Talks About
The weight of saying no, the loneliness of long-term thinking, and the identity blur that comes from building a brand from scratch. A reflective post for marketing leaders.
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3 Things I Learnt From a CEO Who Moves Like the Building's on Fire
I was in a meeting recently with a CEO who runs a seriously successful business. I won't name him, but you'd know the brand. Watching him operate made me rethink three things I keep coming back to: how to give trust, why action beats planning, and what it really means to protect a brand without letting it slow you down.
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The Hardest Part of Marketing Nobody Talks About
Marketing isn’t hard because of ideas or competition. It’s hard because of opinions, pressure, and short-term thinking. This post breaks down why structure beats noise, why brands get pulled off course, and how to protect clarity when everyone wants something different.
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“Time is money and I don’t come cheap.”
Is the smartest investment you can ever make, ways to take back your time? Time surely is our most valuable asset in life? We can’t create more of it. But perhaps we can use leverage to reclaim it back?
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Brands Grow When They Say One Thing, a Thousand Ways
The brands that stick around don’t change messages every week. They find one thing worth saying, then they say it everywhere.
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Turning Down $3 Billion: Lessons from Snapchat's Bold Decision
The valuable 'Lessons from Snapchat' as we explore Evan Spiegel's bold decision to turn down $3 billion from Facebook.
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Achieve Business Success with Proven Strategies
Discover tips for business success. Learn how to achieve business success with actionable strategies for growth and results.
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ParticipACTION's Less Scrolling Campaign: A Marketing Analysis
How ParticipACTION turned screen time guilt into marketing gold with their 'Less scrolling. More strolling.' campaign. A detailed analysis of effective behaviour change marketing.
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Breaking Down Audible's King's Cross Wellness Campaign
How Audible transformed King's Cross station into a wellness sanctuary, breaking new ground in experiential marketing. A detailed analysis of brand building in physical spaces.
