Cookie Policy
This site uses a small number of measurement cookies — and none of them load unless you say yes. Decline the banner and the site works identically, sets nothing, and reports nothing. Here is exactly what accepting means.
What cookies are
Cookies are small text files a website asks your browser to store, usually to remember who you are between pages (logins, baskets) or to measure and track what you do (analytics, advertising). Similar techniques — localStorage, sessionStorage, pixels — do related jobs. UK law (PECR, alongside UK GDPR) requires sites to tell you about them and, for anything non-essential, to ask consent before setting them.
What this site uses, and only with consent
Until you press ACCEPT on the banner, the site sets nothing and loads no tracking script of any kind. If you accept:
- Google Analytics 4 — cookies named
_gaand_ga_*, used to count visits and see which essays get read. IP addresses are anonymised. Lifespan up to 13 months. Google's privacy policy . - Meta Pixel — a cookie named
_fbp, used to measure whether Meta ads led to a visit and to build advertising audiences. Lifespan 90 days. Meta's privacy policy . - One preference entry in your browser's localStorage
(
jpw-consent) recording your choice, so the banner doesn't nag you on every page. It holds the single word "granted" or "denied" and identifies nothing. This is set whichever way you choose — remembering a "no" is what stops the site asking again.
Changing your mind
Withdraw or grant consent any time — this button clears your stored choice and asks again:
Deleting this site's cookies and site data in your browser's privacy settings does the same job.
Where you might meet cookies through this site
Links here lead to services that do use cookies, on their own domains, under their own policies. None of them can set cookies while you're on this site — only once you're on theirs.
- Substack (the newsletter) — their policy.
- The payment provider used for shop checkout (such as Stripe) — cookies are part of how they prevent fraud on their checkout pages.
- X, LinkedIn and Instagram, via the social links in the footer.
Controlling cookies anyway
Every modern browser lets you view, block and delete cookies — per site or wholesale — in its privacy settings: Chrome, Safari, Firefox and Edge all keep this under Settings → Privacy. Block everything and this site still works completely.
If this changes
If what the site sets ever changes, this page changes in the same release, and the date at the top moves. Questions: hello@jackpwilloughby.com.
