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5 Types of Blog Posts That Really Drive Traffic

Updated: Aug 1, 2022

Blogging is a great way to promote your website and attract more visitors.

They help people learn, connect with you, and even make a purchase.

But how do you come up with amazing blog post ideas that readers will love?

This article will discuss just that! 5 blog post ideas you can use to help your blog thrive!

Let's get started.

How to Write a Good Blog Post in 5 Steps

Writing blog posts can sometimes seem difficult, especially if you're new to them.

But don't worry. There is a formula to it.

Follow these 5 steps, and you'll be writing new blog posts in no time and with no stress.

1) Research Your Topic and Find Blog Post Ideas

Use tools such as Answer The Public (Ubersuggest), Also Asked, and Google to find questions and common searches your audience is asking about a particular topic.

For example, I'm a Brand Strategist and Marketer, so when I search topics I cover in Answer The Public, this is what comes up:

Results from Answer The Public search on Marketing

I can then create blog posts to answer any of these questions.

I tend to focus writing content on value-based and pain-point-based queries.

Value-based = educating

Pain-point-based = Overcoming blocks or objections

2) Choose a Catchy Headline

Next, choose a catchy headline that lures the reader interested in finding out more.

I will cover more headlines later based on the 8 different blog post ideas you can write about.

But here are some tools to create great headlines:

3) Write Clear and Concisely

There's nothing worse than reading a blog post that promises you so much for you to learn nothing useful.

Also known as clickbait, don't attract the reader by promising tons of value to no follow through on it.

Write concisely, get straight to the point and be clear with your points and what the reader will get out of reading your blog.

Follow my blog post paragraph formula to make sure you're providing value to your readers:

1. Main Point

2. Why it matters

3. Include data to back up the point

4. Provide an example

5. Give an action

Follow the outline above, and you'll be writing blog post content that's clear, concise and helpful.

TIP: Use Grammarly to improve your writing, check grammar and reduce word wastage.

4) Use Images or Videos to Illustrate Your Points

Images or videos can be a powerful way to communicate your points.

Whether you're writing about a specific topic or simply trying to make your point more visually appealing, using images or videos can be a great way to engage your readers.

In fact, blog posts with images get 94% more views compared to those with no visuals.

Here are a few tips for incorporating images and videos into your blog posts:

  1. Include relevant images related to your topic. For example, if you're writing about gardening, include pictures of flowers, someone gardening or beautiful gardens from across the world.

  2. Make your point clearer by including an infographic summarising the main points in the blog.

  3. Record yourself reading the blog. Very useful for those who don't care about reading blogs but still want to know the information you have to share.

  4. Use GIFs or memes to add humour to your points. GIFs and memes are great ways to add sarcasm or emotion to a point in your blog post.

  5. Finally, Use illustrations to explain points more clearly. Similar to Infographics, illustrations can help explain points to your readers by highlighting key areas, steps or features.

You can find images, videos or graphics at free sites such as Unsplash, Pixabay, VectorGrove and Shutterstock.

5) Use keywords to optimise your search-ability

Optimising for relevant keywords is important to get found on search sites like Google.

If you can't be found, what's the point!

Organic traffic lasts longer than social media promotions.

The first point I would like to make is also the most important! Always write for Humans and not search sites.

I mean by this: don't just stuff keywords everywhere, so sentences don't make sense. Instead, write for Humans first and then optimise second.

To do this, make sure all the text is well formatted and easy to read – use plain language where possible, make use of headings and subheadings where appropriate, structure paragraphs logically, and use keywords throughout the text wherever possible (but don't overdo it), include images where relevant, etc.

Unsure what keywords to use in your blog post?

Here are some related topics ideas to get started:

-Industry Events

-Your Product Type

-Your Services

-Sub Topics (E.g. If you're writing a blog on Social Media Channels, you can use keywords related to Facebook and Instagram)

You can also use SEO research sites such as Ubersuggest, Moz, Ahrefs, Google Keyword Planner and SEMRush to find and curate a list of related keywords.

Ideally, find keywords with a reasonable monthly search volume and low SEO ranking difficulty. SEO sites such as the ones mentioned above all tell you this information.

How to Come Up With Blog Post Ideas?

There are many ways to come up with blog post ideas.

Some people brainstorm on paper, some use software, and others just think of things that interest them. However, there is no one right way to do it.

The best way to find blog post ideas is to be open-minded and consider what topics interest you.

Some other ways to come up with blog post ideas are to read competitor blogs or follow specific topics that interest you.

You can also look for keywords in the titles of other blogs or articles you have read and see if any of those keywords apply to your blog or topic area.

You can use SEO tools (as mentioned in a previous section) to find keyword ideas and the best-performing blog posts that rank high for those keywords.

You can also look at customer's pain points by looking at comments and feedback on the following sites:

  • Quora

  • Niche Forums

  • Amazon book reviews (pay special attention to the negative reviews)

  • Facebook groups

  • Twitter search

  • Medium

And finally, you can find out what your best performing blog post is and write content similar to that.

5 Blog Post Ideas To Kickstart Your Creative Writing Juices

Ok, now we know how to write engaging and exciting blog posts and how to come up with blog post ideas. Now it's time for me to list 8 of the best blog post idea types to kickstart your creative writing juices.

1) How To's

This content format is very popular and is the most common type of blog post you see. But hey, if it's popular, it must work!

How-tos are a great way to gain thought-leadership and show off your knowledge establishing yourself as a leader in the topic.

Some examples of how to blog posts are:

  • How to make the perfect coffee?

  • How to lift weights to lose weight fast?

  • How to increase your productivity when working from home?

  • How to learn social media marketing?

2) Case Studies

People are sceptical!

They need proof to believe in something.

That's why case studies work so well.

They require a lot of research and can take a lot of time to write, but they are undoubtedly super effective blog post types.


  • How I lost 5 kgs in 2 months from training only twice a week?

  • How did Elon Musk beat Jeff Bezos to become the world's richest person?

  • How I grew my sales from £0-£150k+ in 3 months?

3) Listicles

After How To blogs, listicles must be the second most popular blog type.

Stats show that posts with numbers consistently bring in between 2.5-8 times more traffic.


  • 18 best ways to make money online

  • 21 places to visit in the UK before you die

  • 31 amazing Netflix shows to watch when you're bored

4) Guides

Guides itself means guiding anyone to reach a particular destination. It is a detailed version of the How-To Format.


  • How To Set Up A New Blog (A Step-By-Step Guide)

  • Detailed Guide To Learn Keyword Research

  • How To Use Facebook Ads To Make Money (A Definitive Guide)

5) Product Reviews

This format works great for affiliate marketers, influencers and e-commerce owners.


  • Nike Air Zoom Tempo Trainer Review.

  • iPhone 14 Review (with all pros and cons)

  • The New MacBook Pro Laptop Review (Is it worth buying?)

  • Instagram Vs. Instagram: Which is Better For Reach?

Conclusion: 5 Types of Blog Posts That Really Drive Traffic

Blogging is a great way to promote your website and attract more visitors.

Writing blog posts can sometimes seem difficult, especially if you're new to them.

There is a formula to it, and you'll be writing new blog posts in no time and with no stress. Just follow the steps in this article.

It's also not as difficult as you think to develop new blog post ideas.

Remember to focus on one of two angles:

  • Value-based = educating

  • Pain-point-based = Overcoming blocks or objections

To recap the types of blog posts that really drive traffic:


What To Read Next:


Supercharge your blogging with these 17 blog post formulas in one handy cheatsheet style e-book.

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