It might come as a surprise, but even today, blogs continue to be a precious tool for both individuals and businesses. This is evident not only in the number of blog posts published each day but also in the number of people visiting and engaging with blogs and using them as a key source of information.
Here are some key blogging stats you need to know:
Over 409 million people view more than 20 billion pages each month.
Content marketing is predicted to be an industry worth $412.88 billion by 2021.
There are 89,409 Google searches per second.
46% of people take recommendations from bloggers into account.
34% of buyers will make an unplanned purchase after reading quality content.
Blog posts remain the most effective form of content over email, ebooks, and white papers.
Adding a blog to your existing website can increase traffic by as much as 434%.
77% of internet users read blogs.
Blogs are an excellent way to communicate with your target audience and keep them updated on the latest industry news. Brands can also use them to develop a relationship with their customers, encouraging them to return again and again.
This article will explore why blogs are valuable and relevant to brands of all sizes and industries in 2022 and beyond.
What Is A Blog?
There is no one-size-fits-all answer to this question, as the definition of a blog will vary depending on the individual or business. Generally speaking, a blog is a website where individuals can post articles and thoughts about various topics.
Blogs are so versatile that brands can use them for multiple purposes. Some of these purposes include providing information about products or services, sharing personal experiences or opinions, and providing insights into various topics.
While it's hard to say whether blogs will continue to be relevant in the future, there's no doubt that they're still an essential part of the online landscape.
Why is a Blog Useful?
A blog can be beneficial for many reasons.
First, a blog can provide individuals with valuable information, which can help others achieve their goals, ambitions, education, or understanding of a topic. It can also help the brand develop industry authority.
Second, a blog can help individuals connect with others with similar interests.
This works well if the blog is combined with a great social media or email strategy that helps readers join social media groups or forums.
Third, a blog can help individuals keep updated with the latest news and events in a brand or industry.
Why is a Blog Relevant?
A blog can also be very relevant. The number of people visiting and engaging with blogs daily is approximately 409 million and is expected to grow even more.
Another argument for the relevance of blogging is the number of blog posts published daily. There are over five million new blogs posted on WordPress daily in the first quarter of 2021 alone. Highlighting the impact writers feel blogs have on their online visibility.
How Can A Blog Help Grow A Brand?
A blog can help grow a brand in many ways.
First, it can be an effective way to communicate with customers and fans. By writing regularly and listening to feedback, businesses can keep their brand top of mind and continue to build trust.
Second, a blog can be used as a marketing tool to attract new customers. By sharing exciting stories, providing helpful information, and building relationships with readers, businesses can create loyal followers who will advocate for them in the marketplace.
Finally, blogs can serve as valuable communication tools for managers and executives. By sharing company news and perspectives, blogs can help leaders stay up-to-date on industry trends and ensure that their messages are understood across all levels of the organisation.
Overall, blogs are an excellent way to connect with customers, build trust and loyalty among fans, market products effectively to new customers, communicate important company news across all levels of the organisation, and much more. So whether you're just starting or have been blogging for years, keep doing what you do best – and don't let blogs go the way of the dinosaurs!
Blogs Help With Organic Traffic
There have been many discussions lately about the relevancy of blogs in the search engine landscape. Some say they are no longer as relevant as they once were. In contrast, others maintain that they remain an essential source of organic traffic. However, there is no one definitive answer to this question.
Some experts believe blogs still have a place in the search engine landscape because they can help with organic traffic. For example, suppose you have a blog focused on a specific topic. In that case, it may be able to attract natural traffic from people who are looking for information on that topic. Additionally, write quality content and keep your blog updated. You may be able to draw in more followers who will then share your content with their followers. Therefore, even though blogs may not be as prominent as they once were, they can still play an essential role in helping you generate organic traffic.
How To Write A Great Blog Post
Different times call for different writing styles. For example, if you pitch an idea to your boss, you would likely write in a more formal tone than if you were writing to your friends about the weekend's events. The same goes for blog posts. There are times when a more informal writing style is appropriate and other times when a more formal style is needed.
When deciding what style to use, consider the audience, you are writing to and the topic of your post. A more informal tone may be better if you are writing about a personal experience or something familiar to your readers. Suppose you are writing about something that is not personally familiar or relevant to your readers. In that case, it may be appropriate to use a more formal tone.
Here are some tips for choosing the right tone for your blog post:
Consider the audience you are writing to. Is it personal or public? Are they familiar with the topic or not so much?
Think about what kind of message you want to send through your post. Is it informative or entertaining?
Consider how technical your subject matter might be for those who do not have expertise in it.
Choose a tone that is appropriate for the content of your post. If you are writing about something technical, use a technical style. If you are writing about something personal, use a personal style.
How To Choose Keywords For A Blog
Choosing the right keywords for your blog can be tricky. Too many keywords and your blog may become challenging to find, while too few and you'll have little impact. Here are a few tips to help you choose the right keywords for your blog:
1. Define Your Niche
Before selecting any keywords, it's important first to define your niche. What topics are you most interested in covering? Once you know what interests you, it's easier to search for relevant terms that will help drive traffic to your site.
2. Choose Reliable Keyword Research Tools
Once you've determined which topics are most relevant to your blog, it's time to start researching keyword options. Several reliable keyword research tools are available online that can help guide your selection process. Use these tools as a starting point, but be sure to adapt them based on the specific content of your blog and the target audience it serves.
Google Ads Keyword Planner, Ubsuggest, MOZ, and SEMrush are great options for finding reliable keyword research tools online.
3. Be Flexible with Your Selection
While some key phrases may be more appropriate for your blog, you must be flexible with your selection. A keyword that works well for one post may not be effective for another. Try different keywords and see what gets the best results for you.
While there are many factors to consider when selecting keywords for your blog, following these tips will help ensure that your content is relevant and practical. Thanks for reading!
Conclusion
Even today, blogs continue to be a fantastic tool. So, keep going if you are a blogger or use one for your brand or business. Blogs are still relevant in 2022 and will continue to be relevant in the future. To make sure you get the most out of your blogging efforts, remember it's important to continue writing quality content pertinent to your audience. This will not only help with attracting new viewers through organic channels but also by keeping viewers coming back.
So, don't wait any longer – start writing today and see how your blog can help you reach new heights!
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Thanks for reading!
Jack Willoughby