Every business needs an email marketing strategy to attract customers, keep them interested, and convert them to customers. But what software should you be using to create the perfect email marketing campaign? With so many options available, it can be tough to choose the best tools for your needs. I've compiled a list of the best email marketing software on the market today in this blog article!
What is Email Marketing?
Email marketing is a cost-effective and straightforward way to build your business. Email marketing is the practice of sending highly-targeted messages straight to a consumer via email. These messages could be updates, sales focused, or informational messages.
Email marketing is a cost-effective marketing method. Email marketing is cheaper than traditional marketing methods such as direct mail and TV ads. In reality, most people check their emails every day, whether first thing in the morning, midday, at work or before going to bed. Better yet, email marketing is one of those fantastic digital marketing channels where you can track and measure performance. Most platforms have built-in analytical tools that provide you data on open rates, click rates and actions.
Email marketing works well for online-based businesses such as E-commerce stores or service-based businesses. These online-based businesses can use email marketing to increase website visits, make sales, and keep customers loyal. Email marketing is a speedy way to send information to people in your database.
Email marketing is also a very flexible channel for your business. You can send an email whenever you want or need to. You can adapt to a particular situation, a new trend or react to customer comments.
Is Email Marketing Still Important In 2022?
Marketers have more options to communicate with their audience than ever before. Social media, mobile and text marketing, are just a few of the many channel tools available to today's marketer. With so many opportunities for communication, it is easy for marketers to question whether the email should be given up or not.
Well, I am here to tell you it's still one of the most influential and essential digital marketing channels out there.
This graph sums up nicely the predicted influence of email marketing and revenue.
Yes, the way email marketing is changing. But it's only going to change for the better.
It used to be the case that businesses would send a monthly newsletter.
Now, brands have full-scale automation in place for every scenario, from when new subscribers join their email list to people abandoning their cart and everything in between.
To top it off, consumers still prefer emails as their primary source of communication from brands and businesses.
The 3 Best Email Marketing Software of 2022
Klaviyo is a growth marketing platform that helps you deliver more personalised experiences across owned marketing channels like email, SMS, in-app notifications, and your website. Klaviyo is my personal favourite platform as it offers everything you could need beyond just email marketing. It helps you create high-performing campaigns, build lead pages, organise your audiences and build advanced automation.
Personal Recommendation Rating:
5 out of 5
Mailchimp is a great email marketing software, covering all the essential features that most businesses need without being overly complicated to use. Businesses can schedule campaigns, A/B test copy, and get reports that include open rates, click-through rates, unsubscribe rates, and more. Plus, it has an incredible free-forever plan which allows you to 2,000 contacts and up to 10,000 monthly email send. It's easy to use with a sleek drag and drop builder for your campaigns.
Personal Recommendation Rating:
4.5 out of 5
ActiveCampaign is an incredible email marketing software for automation. It has hundreds of pre-built automation templates that help you personalise campaigns for each subscriber. The interface is easy to use, intuitive and includes resources for any questions you may have during the process. It also includes sales automations so your marketing and sales processes can work together to earn more revenue.
Personal Recommendation Rating:
4 out of 5
HubSpot is a leading platform that includes all of the components necessary to run your business, from sales and marketing to customer service. You can start building landing pages, chat integrations, forms with HubSpot's intuitive software engineer editor in just minutes.
However, HubSpot is not cheap and you could find that after a year, you'll be needing to upgrade your plan to more expensive tiers.
Personal Recommendation Rating:
3.5 out of 5
Omnisend is becoming a leading email marketing platform, especially for e-commerce stores.
Developed to help e-commerce brands manage their marketing across multiple channels, Omnisend delivers automated email, SMS, push notifications. Ominsend also seamlessly integrates with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp.
Personal Recommendation Rating:
3.5 out of 5
Final Point
Email marketing has a bright future. According to econsultancy.com, 41% of B2B marketers agree that email is the most effective channel for generating leads and customer acquisition, outranking social media, paid media, and SEO.
However, emailing lists can be challenging to develop. It's essential to have a strategy when building an email marketing database to ensure maximum results.
Of course, this list only highlights my top three out of the hundreds available on the market. You must do your research and identify the features you need before investing.
Also, if you're thinking of pursuing a career in marketing management, strategising, planning, and implementing email marketing campaigns is a crucial skill you will need to thrive.
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Thanks for reading :)
Jack
