The Instagram logo has become as ubiquitous as the yellow smiley face, but lately it feels as if it doesn't have the same allure or dominance in the social media market as it used to.
Could the change from the focus on photos to short-form videos to rival TikTok be the cause of it's own demise?
Looks look at it's stats and see if we can work on what the future of Instagram looks like.
Has Instagram Lost it's Relevancy?
Have you ever wondered if Instagram is losing its relevancy? It's a valid question, and one that many are asking. Could it be that the once-popular social media platform is on its way out?
The short answer is a resounding no. Despite some issues, Instagram is still going strong. User growth and engagement remain consistent, and the platform is still popular among many users.
Instagram has gained an enormous user base and continues to soar, having recently surpassed two billion monthly active users, placing it in a league of its own with only Facebook and WhatsApp. Astonishingly, the platform is expected to hit 1.44 billion users within the next five years!
So what does this mean for Instagram? It's clear that the platform isn't going anywhere anytime soon as trends as still heading in the right direction.
Is Instagram Engagement Falling?
Have you noticed decreasing engagement on Instagram recently? It's not just you! Brands, influencers, and everyday users alike have all noticed low engagement on the platform. And this isn't a good sign, showing that the tactics that used to work on Instagram are no longer effective.
As mentioned earlier, Instagrams shift to short-form video content like Reels and Stories in an effort to compete with platforms like TikTok and Snapchat remain it's top priority. Users posting static photos, like in 2012-2019, won't get the same engagement like they use to with engagement of these types of posts having declined by at least 44% since 2019, when Reels was first launched.
Image Source: Later
So if engagement is what you're looking for, it looks like it's time to hop on board with video content otherwise shift to Twitter!
Is Instagram the New Facebook?
Many people assume Instagram has turned into the new facebook. Lost in the past and no longer 'cool'.
However, similar to Facebook, it continues to be one of the most popular platform worldwide.
So who still uses Instagram?
Millennials, Gen X, and Baby Boomers are and have accessed Instagram in the last three months according to Statista 2022 Report.
Image Source: Statista
So, what will it take for Instagram to stay successful? It must find a way to remain relevant to its key demographics while at the same time evolving the platform to stay competitive in the future. All that's left is to wonder if they can pull it off.
Will Instagram Still Be A Powerful Marketing Channel in the Future?
Have you ever stopped to wonder how many people are following a business on Instagram?
Fascinatingly, statistics reveal that the answer is an impressive 90%! Furthermore, seeing an advertisement for a company on the platform has the potential to pique the interest of consumers, with 50% of them saying they are more likely to make a purchase from a brand if they spot its ad on Instagram! It looks like it's only going to get bigger, too, as Instagram is making some big moves to make their e-commerce capabilities even better.
So, is Instagram Dying?
It's a question that has been on many people's minds for some time now--is Instagram really dying?
With the rise of TikTok, Snapchat, and other social media platforms, it seems like Instagram is slowly fading away. But is this really the case? To answer this question, it's important to look at the facts.
Recent studies have shown that Instagram remains one of the most popular social media platforms out there with over 1 billion monthly users and this stat doesn't look like dropping anytime soon. This suggests that Instagram is still thriving and has plenty of users who are actively engaged with the platform, making it still a powerful platform for marketers and businesses.
In addition, the platform continues to roll out new features and updates to keep users interested, such as Reels, Stories, Shopping features and more.
Thus, it's clear that Instagram is far from dying--it's still going strong!
What do you think? Is Instagram still a valuable tool for marketers? Let us know in the comments below.