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Everything You Need to Know About Rebranding in the UK

Updated: Feb 1


A can with a colourful rebranded square on it on a blue background.

 

How Much Does it Cost for a Full Rebranding in the UK?


The cost of rebranding a small business in the UK can vary a lot depending on how big the project is, the size of the business, and the professional services needed.


Here's a breakdown of some typical costs:


- Creating a logo: £500 – £3,000

- Editorial style guide: £1,000 – £3,500

- Visual style guide: £1,500 – £4,000

- Brand guidelines (or combined style guides): £1,000 – £5,000

- Market research: £500 – £6,000


On average, a full rebrand can cost anywhere from £5,000 to £50,000 or more.


However, it's often said that a rebrand typically costs around 10 to 20 percent of a business's marketing budget.


For example, if a company has annual revenues of £15 million and a marketing budget of £750,000, the rebranding costs could range from £75,000 to £150,000.


Please keep in mind that these are just rough estimates and the actual cost can vary depending on various factors like the size of your business, the extent of your requirements and goals, the complexity of the project, the level of expertise needed, and any legal processes involved.


Moreover, creating a new brand strategy can take different amounts of time depending on factors like company size, the number of decision-makers, and the level of research needed.


Bigger companies with more decision-makers typically have longer timelines, which could result in higher costs.


Given the big costs and risks of rebranding, it's super important to really think about what you want and need, and to get quotes from a few branding pros to figure out the most accurate cost.


 

Timescale Needed for a Full Rebrand in the UK


The time it takes to rebrand in the UK can vary a lot, just like the cost. It depends on things like the size and scope of the business, the goals of the rebrand, how many things need to be rebranded, and how complex the project is.


According to the information provided in the search results:


- A full rebrand is typically a 6- to 12-month project, which includes research, strategy, and brand design. Brand activation, which is the process of rolling out the new brand across all touchpoints, can take an additional 6 to 12 months, depending on the size and complexity of the business.


- Forbes suggests that the average time it takes to rebrand a business is 12 to 18 months.


- For a more comprehensive overhaul that includes creating new visual assets, brand guidelines, a new brand name, and rolling it out into a large organisation, the timescale can be towards the higher end of the 8 to 16 weeks range.


Please bear in mind that these timelines are just rough estimates and they can be affected by internal company processes like reviews, approvals, resource allocations for both internal staff and vendors, as well as the roles and responsibilities for carrying out the rebrand.


Additionally, external factors like gaining funding and management approval, addressing regulatory issues, educating stakeholders, and the timelines of external partners or agencies can also affect the duration of the rebranding process.


Given the whole fuss and hassle that rebranding can cause, it's really important for businesses to plan everything properly and set realistic budgets and timescales to make sure the transition goes smoothly.


 

The Process of a Full Rebrand UK


The key steps involved in a full rebranding process in the UK generally include the following stages:


Stage 1: Core Idea


- Research: This involves understanding customer needs and perceptions, conducting market research, and analysing competition to identify gaps in the marketplace.


- Clarify Vision, Strategy, Goals, & Values: Establish the fundamental values of the company and how these can be communicated to the target demographics.


Stage 2: Strategy Development


- Define Objectives: Set clear goals for what the rebrand aims to achieve and how it aligns with the company's long-term objectives.


- Assess Mission, Vision, and Values: Re-evaluate the company's mission, vision, and values to ensure they align with the new brand direction.


Stage 3: Design


- Create a New Brand Identity: This includes developing a new logo, colour scheme, typography, and visual elements that represent the new brand.


- Develop Marketing Materials: Update or create new marketing collateral to reflect the new brand identity.


Stage 4: Implementation


- Internal Launch: Introduce the new brand to staff and ensure they understand and are excited about the new direction.


- Brand Activation: Roll out the new brand across all touchpoints, which may include updating websites, social media, signage, and promotional materials.


Stage 5: Launch


- Public Launch: Officially unveil the new brand to the public and market.


- Education: Inform customers and stakeholders about the rebrand and its benefit.


Stage 6: Feedback and Evaluation


- Get Feedback: Collect feedback from the target audience and stakeholders to assess the reception of the new brand.


- Review and Adjust: Make necessary adjustments based on feedback to refine the brand experience.


Additional Considerations


- Trademark Protection: Initiate trademark protection for the new brand elements if required.


- Consistency: Ensure that all updated branding is consistent across various platforms and materials.


Throughout these stages, it's important to keep everyone in the loop and handle the rebranding process strategically for a smooth transition and successful outcome.


 

Rebranding a business in the UK is a significant undertaking, costing anywhere from £5,000 to £50,000 or more.


It is recommended to allocate 10-20% of your marketing budget for the rebrand.


The process typically takes 6-12 months and involves research, strategy, design, implementation, and a launch. Consistency across platforms is essential.


Proper planning, realistic budgets, and keeping everyone informed are crucial for a successful rebrand.


Good luck with your rebranding!


 

Want me to help advise you through a rebrand? Reach out.



A branding concept by Jack Willoughby for The Leaf Foundation.


 

My challenge this year is to post a new blog every day. Sharing my experience from being the go-to marketing guy in-house to branching out on my own as a consultant and now starting a marketing agency.


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