top of page

Don't Believe Everything You Think

I've always been intrigued by the workings of the human mind.

It's a complex and often misunderstood realm.

Recently, I explored some fascinating cognitive psychology research that sheds light on how we shouldn't always take our thoughts at face value.

A black and white photo of a woman with the words don't believe everything you think.

Let’s start with the basics.

Our mental processes, such as memory, language, and thinking, are not just abstract activities happening in a vacuum.

According to researchers like Pecher and Zwaan (2005), these processes are deeply influenced by our physical experiences.

It’s like our body and environment play a hand in shaping our thoughts, more than we might realise.


Then there's this intriguing idea presented by Cassenti, Kerick, and McDowell (2011).

They point out that our cognitive events – the things happening in our minds – are driven by a mix of observable brain activities and unobservable mental processes.

It's a bit like an iceberg, where much of what goes on in our minds remains hidden beneath the surface.


And here's a real kicker: much of our thinking, especially our social judgments and internal goal setting, happens without us even knowing it.

Bargh and Ferguson (2000) revealed how these higher mental processes often run on autopilot.

It means that we might think we're in full control of our thoughts and decisions, but often, they're happening without our conscious guidance.


So what's the takeaway from all this?

It's that our thoughts, those things we believe to be true and rational, are actually influenced by a host of factors beyond our direct control.

Our minds are not the infallible, purely rational systems we often assume them to be.

They are susceptible to biases, shaped by our physical experiences, and can operate without our conscious input.

This research is a humbling reminder to question our thoughts and to be aware of their fallibility.

It doesn't mean we can't trust ourselves, but it does suggest that we should approach our thoughts with a bit of healthy skepticism.

Don't believe everything you think!


Thanks for reading.

Don't forget to rate this blog if you found it helpful and share your thoughts in the comments section.


‘A Marketers Mindset’ Newsletter: For deeper understanding of the intricate connections between our minds and effective strategies in brand building and marketing, subscribe to my newsletter.

Marketing Advice: Gain 1:1 actionable marketing consulting tailored to your brand's unique challenges.

33 views0 comments

Recent Posts

See All


評等為 0(最高為 5 顆星)。

bottom of page