Lately, I’ve been mulling over a certain aspect of branding — the art of storytelling.
More specifically, the effectiveness of repeating the same story, your brand story, over and over again.
It’s something that seems counterintuitive at first: won’t people get bored hearing the same story over and over again?
But the more I delve into this, the more I realise its surprising power in brand building.
In every interview, every social media post, every marketing campaign about your brand, the narrative should be the same.
This repetition isn’t about being monotonous; it’s a strategic method to imprint your brand’s essence in the minds of your audience.
It aligns with the Rule of Seven in marketing, a principle stating that people need to hear your message several times, often up to seven, before it really sticks and prompts them to act.
I used to worry that repeating the same story might bore an audience.
However, the fascinating part of this strategy is that each time you tell your story, it can resonate differently with your audience.
They might be in a different mindset, or in a different stage of their life, and thus, they might connect with various elements of your story in new ways each time they hear it.
It’s the consistency that builds trust and familiarity, yet each interaction holds the potential for a fresh connection.
The key for brand builders and marketers is to craft a story that captures the very soul of your brand.
This story should be compelling, authentic, and reflective of your brand’s values and mission.
Once this narrative is crafted, it becomes the bedrock of your communication strategy.
Whether it’s a digital ad, a press release, or a conversation at a networking event, the story remains the same, reinforcing your brand’s identity.
This approach to branding is more than just a tactic; it’s about building a legacy.
It’s about creating a narrative so intertwined with your brand that the two become synonymous.
In the end, effective branding isn’t just about catching someone’s attention; it’s about embedding your story into their consciousness.
And that often means telling your same, well-crafted story, over and over, until it becomes a part of their own story.
In my own journey of building and nurturing brands, I’ve seen the immense value of this approach.
It’s not just about telling a story; it’s about telling your story consistently — in a way that each repetition fortifies your brand’s message in the market.
Thanks for reading.
Jack
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Behind The Words
Hey! I’m Jack Willoughby and i’ve been helping brands grow from their first steps to making some real noise in the market. I’ve worn different hats, from being the go-to marketing guy in-house to branching out on my own as a consultant. I also own a branding agency for health & fitness businesses.
Outside of that, I’m pouring my experiences into my weekly newsletter called ‘A Marketer’s Mindset’ 👈 Click for weekly tips on brand building, marketing, and productivity.