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Sh-t Happens - Ad Campaign

Sh-t Happens - Ad Campaign

Clever ad campaign by Canadian Insurance Centre.

Unexpected accidents can happen to anyone. The 'Canadian Insurance Centre' used clever imagery and photography to illustrate the old saying "S#@t Happens."

This is a clever ad campaign to promote accident insurance.
A good takeaway from this ad is sometimes humour can be used for serious topics. Also, using imagery to highlight the purpose behind your product or service can bring it home to customers.