IKEA Need Space Campaign
Clever problem/solution advert from IKEA emphasising the need for more wardrobe space.
Sometimes less is more in advertising. Especially if you can summarise your main point into a single image or graphic.
IKEA are killing it at clever advertising lately, and this is just one example.
Following the proven method of problem/solution, IKEA first shows potential issues users may face by stacking two shoes together and then providing them with an option of more storage.
Topped off with a bright pink background to catch the users' eye and their strong brand logo for instant recognition.
Overall, this is a compelling yet simple ad campaign.