IKEA Need Space Campaign

Sometimes less is more in advertising. Especially if you can summarise your main point into a single image or graphic.

IKEA are killing it at clever advertising lately, and this is just one example.

Following the proven method of problem/solution, IKEA first shows potential issues users may face by stacking two shoes together and then providing them with an option of more storage.

Topped off with a bright pink background to catch the users' eye and their strong brand logo for instant recognition.

Overall, this is a compelling yet simple ad campaign.