JPW

Brand identity / Website / Marketing

HubFiiiT.

A workplace wellness identity carried through a website, campaigns, print and merchandise.

My role
Brand strategy, identity, website design and development, graphic design and marketing support through PulseFit.
Project
Client project through PulseFit
HubFiiiT original brand and workplace wellness materials
The black-and-yellow identity across the original project artwork.

01 / THE BRIEF

Give workplace wellness a clear voice.

HubFiiiT is a workplace wellness company founded in 2021. It needed a defined identity and clearer positioning to communicate its offer to business decision-makers in a crowded wellbeing market.

The challenge extended beyond the logo. The website, sales and marketing materials, events and everyday communications needed to tell a consistent story.

HubFiiiT workplace wellness website shown on a laptop
The website translates the identity into a clear wellness proposition.

02 / THE IDEA

Build a language of movement.

Start with the audience and message, then create a system built around movement and flow. Strong typography, a high-contrast black-and-yellow palette and a flowing line give the wellness offer a distinctive visual language.

That language had to remain recognisable across practical materials, from a website to a nutrition guide or a shirt.

A series of original HubFiiiT campaign posters
Campaign messages share the same visual language.

03 / THE BUILD

Carry the identity into everyday use.

A positioning workshop established the strategic foundation before the identity was developed. The resulting logo, typography, colour and graphic assets were applied to a new website, marketing materials, trade-show branding and promotional items.

The relationship continued through monthly consultancy and design support across social media, email and campaigns. The work shown here brings those applications together as one connected brand system.

04 / THE SCOPE

What went into it.

  1. 01

    Positioning workshop

    Defined the audience, message and strategic starting point for the workplace wellbeing offer.

  2. 02

    Visual identity

    Built the logo and identity system around typography, black and yellow, and a flowing graphic motif.

  3. 03

    Website design and development

    Created a digital home that brings the visual identity and wellness proposition together.

  4. 04

    Communications and print

    Extended the system into campaign artwork, practical guides, marketing materials and trade-show applications.

  5. 05

    Merchandise

    Applied the identity to promotional items and clothing so it remains recognisable away from the screen.

  6. 06

    Ongoing support

    Provided monthly consultancy and design support across social, email and campaign communications.

IN THE DETAIL

A closer look.

HubFiiiT nutrition guide and printed lunch materials
Practical wellbeing content gives the identity a useful everyday role.
HubFiiiT cups with the original wordmark and flowing lines
Promotional items carry the system into physical touchpoints.
Original black HubFiiiT T-shirts with front and back branding
Clothing applications use the wordmark, monogram and graphic language.

05 / THE RESULT

Where it stands.

A clear identity and a connected set of digital, print and physical applications, with a consistent foundation for the brand’s ongoing marketing.

Client project through PulseFit · 2024. Original project artwork shown.

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