Campaign design / Trade marketing

GGX 2026.

Bringing gift bundles, packaging and retail support into one campaign.

My role: Campaign presentation, editorial design and retail communication.
Project: Seasonal Xpert campaign

GGX 2026 campaign cover — Original Give the Gift of Xpert campaign cover.

01 / THE BRIEF

Make the complete offer easy to sell.

The campaign needed to make a set of adult and junior workwear bundles easy for retail partners to understand and sell. The product offer, pack contents, trade information and in-store support had to tell the same story.

GGX Junior Toolbox Bundle packaging presentation — The Junior Toolbox Bundle: pack, contents and offer across the original pages 2–3.Select a page to enlarge

GGX Junior Toolbox Bundle contents and offer — The Junior Toolbox Bundle: pack, contents and offer across the original pages 2–3.Select a page to enlarge

02 / THE IDEA

One campaign, from booklet to shelf.

Build the campaign around a direct gift proposition and a consistent visual system. Orange and navy, bold bundle names and a clear sense of the complete package connect the trade booklet with shelf-level communication.

GGX shelf cards for the seasonal promotion — The campaign carries onto the shop floor: shelf cards and floor sticker, pages 12–13.Select a page to enlarge

GGX floor sticker artwork for the Junior gift bundle — The campaign carries onto the shop floor: shelf cards and floor sticker, pages 12–13.Select a page to enlarge

03 / THE BUILD

The retail system behind the bundles.

The 16-page booklet introduces five bundles and shows how each is assembled and presented. Product imagery, contents, packaging and the retail offer sit within a repeatable structure.

The campaign extends into a promotional kit with shelf cards, a floor sticker, a floor-standing junior bundle display and a triple-sided totem. Those applications give the retailer a joined-up way to present the offer beyond the booklet.

04 / THE SCOPE

What went into it.

01
Campaign system
Connected five adult and junior bundle offers through a common visual hierarchy and seasonal message.
02
Trade communication
Designed the booklet to explain pack contents, packaging and the commercial offer consistently.
03
Product presentation
Combined individual product details with bundled and packaged views to show what the customer receives.
04
Retail applications
Carried the campaign into shelf cards, floor graphics and display formats shown in the promotional kit.