Art direction / Editorial design
Xpert Product Guide 2026.
Making a large workwear range clear, consistent and easy to navigate.
- My role
- Art direction, editorial design and product communication.
- Project
- 200-page product catalogue
01 / THE BRIEF
Make the range easier to understand.
A workwear catalogue has to do more than display products. Buyers need to move between ranges, compare specifications and understand how a product fits the job. Across 200 pages, a weak hierarchy would make that work harder.
The challenge was to hold detailed product information and the wider Xpert brand together in a guide that could support both discovery and practical buying conversations.
02 / THE IDEA
Give every page a clear job.
Use a repeatable editorial system, then let the product and field photography do different jobs. Directories provide a route into the range. Technical pages explain the product. Companion photography shows the clothing and footwear in context.
03 / THE BUILD
A system that holds across 200 pages.
The guide is organised through product directories and range sections, with consistent naming, codes, colours, sizes and specifications. Annotated product images make construction details visible; image-led companion pages give those details a real-world setting.
The same structure extends across safety and non-safety footwear, workwear, wetgear, dairywear, junior products and accessories. Brand colour and range signposting keep the individual sections connected.
04 / THE SCOPE
What went into it.
- 01
A system for 200 pages
Built a repeatable hierarchy for range introductions, navigation, product information and supporting photography.
- 02
Technical clarity
Organised names, product codes, size and colour information, materials, specifications and feature callouts into comparable layouts.
- 03
Product and context
Paired isolated product detail with photography that shows the range being worn and used.
- 04
Range navigation
Connected product directories, page references and range divisions so readers can move between browsing and finding a specific item.
05 / THE RESULT
Where it stands.
A complete 200-page 2026 product guide, with a consistent way to present a broad range without losing its detail.
2026 edition. Selected original pages shown.
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