Jack Willoughby at a boardroom table
ID: JPW — CONSULTING ONE PERSON. NO DECK OF JUNIORS.

Work with me

I help businesses change how their market sees them. Brand, perception and demand, built from inside real companies, not observed from an agency floor.

Start a conversation TWO CLIENT SLOTS AT A TIME
01. WHY ME THE SHORT VERSION
Jack Willoughby

I have spent almost a decade building brands across different industries, in-house and as a consultant. From boosting gym memberships, to turning a fifty-year-old wholesaler into a modern workwear powerhouse, to building an online business from zero to a multi-million-pound operation.

Most marketing advice comes from people who have never had to live with the consequences of making decisions in the moment. When I recommend something, it is because I have run it with my own budget, my own team and my own name on the result.

The work is always the same underneath: find the belief that is costing you money, and change it. Motivation is short term. Perception compounds.

02. THREE WAYS IN PICK THE WEIGHT THAT FITS
01

A day

One problem, one room, one day. We leave with the perception named, priced and a plan for shifting it. Best when you already suspect the answer and need it said out loud.

IN PERSON OR REMOTE
02

A quarter

Twelve weeks alongside your team: positioning, message, proof, and the first campaign against the new belief. The most common engagement, because a quarter is long enough to see it move.

MOST POPULAR
03

On retainer

A standing seat at your table, the marketing leader you are not ready to hire yet. Monthly, honest, and finished the moment you outgrow it. I will tell you when that is.

LIMITED TO TWO
No deck of juniors. No ninety-page strategy. Just the work.

You get me, the person who wrote the plan, in the room, on the calls, and answering the message on a Tuesday night. If I am not the right fit, I will say so in the first conversation and point you at someone better.

Jack Willoughby by the window
03. HOW IT STARTS NO FORM. NO FUNNEL.

One email. Tell me what is not working.

I reply to everything myself, usually within two days. If it is a fit we talk for half an hour, no charge and no pitch, and decide together whether there is work worth doing.

hello@jackpwilloughby.com
CONTACT