Website design / Development
PulseFit.
A specialist agency website that connects a clear fitness proposition to the depth of its work.
- My role
- Founder, website strategy, content structure, creative direction, design and development.
- Project
- Agency website
01 / THE BRIEF
Give the specialist offer a clear home.
PulseFit needed to explain why a fitness business would choose a specialist agency. The website had to bring strategy, identity, websites and campaigns into one offer, while showing an understanding of the coaches, atmosphere and community behind a fitness brand.
The project work also needed a better stage. Identity, websites, apparel and communications all form part of an engagement; a row of logos would leave most of that work unseen.
02 / THE IDEA
Let the work carry the story.
Lead with belonging, then demonstrate it through the work. A dark, restrained agency frame gives original client artwork the space to keep its own colour and character. Large type sets the pace; selected projects, a short film and a staged client story open up the detail.
The same structure carries a visitor from the proposition to a relevant service and a direct conversation with the person doing the work.
03 / THE BUILD
An agency website with depth.
I designed and built the agency website around an interactive selected-work showcase, an original short film and a chaptered HubFiiiT story. The website presentation separates identity, website, communications and merchandise, so a visitor can see the breadth of one engagement.
Four service areas connect to dedicated pages, process content and relevant examples. Individual case studies, editorial pages and an enquiry route sit within the same responsive system. Content management supports ongoing updates, while motion controls and mobile layouts keep the work accessible across devices.
04 / THE SCOPE
What went into it.
- 01
Positioning and page structure
Connected the fitness-and-wellbeing focus, belonging proposition and founder relationship to a clear website journey.
- 02
Selected work in motion
Built a navigable project showcase and an on-demand film so visitors can scan the range or spend more time with it.
- 03
A chaptered project story
Designed the HubFiiiT sequence around identity, website, communications and merchandise, with linked chapter navigation.
- 04
Service and process pages
Organised brand strategy, identity, websites and marketing into dedicated service content and a clear explanation of how an engagement works.
- 05
Case studies and editorial
Created structured project pages and a publishing workflow for work and articles, preserving each client’s own art direction.
- 06
Responsive delivery
Developed desktop and mobile compositions, focus and motion behaviour, direct enquiry routes and page metadata.
IN THE DETAIL
A closer look.
Designed for the smaller screen.
05 / THE RESULT
Where it stands.
A specialist agency website that explains the offer and makes the scope of the work visible. The site connects the agency’s positioning, project evidence, service detail and enquiry journey in one consistent experience.
Agency website. MST Systems and HubFiiiT have their own separate project showcases.
Explore PulseFit