Copywriting
Words doing the heavy lifting, with nothing to hide behind.
COPYWRITING 02 ENTRIES
01 Volkswagen led with the objection A small, ugly, German car sold to 1959 America by agreeing with everything people already disliked about it. 02 KFC apologised by rearranging three letters A chicken shop that ran out of chicken took out full-page ads to say so. The bucket said FCK, and the crisis was mostly over by lunchtime. CONTACT
