THE SWIPE FILE

Ads

Film and broadcast work that earned its airtime.

ADS 20 ENTRIES
01 A Saucy Collab: Absolut & Heinz Absolut and Heinz join forces to launch a range of tantalising tomato-vodka pasta sauces, capitalising on the renewed interest in the classic pasta alla vodka dish. A SAUCY COLLAB 02 Awareness For Prostate Cancer Ad This campaign aims to dispel the myth that getting your prostate tested is a humiliating experience. AWARENESS FOR PROSTATE CANCER AD 03 Be Bold. Be Cheeky. Be Like Surreal Surreal Cereal's new marketing campaign uses high-profile names of everyday people to showcase the brand. BE BOLD. BE CHEEKY. BE LIKE SURREAL 04 Be Bold With Competitor Differences Lidl showing that being bold and cheeky is sometimes a good angle. BE BOLD WITH COMPETITOR DIFFERENCES 05 Bose Ad - For Your Ears Only One Illustration that speaks a thousand words. BOSE AD 06 Guiness Ad Pints in the Snow A great example of clever art direction, humour, nostalgia and execution. GUINESS AD PINTS IN THE SNOW 07 Heinz Hunts for Ketchup Imposters Heinz's latest U.S campaign tackles "ketchup fraud" head-on by encouraging customers to tag restaurants suspected of refilling bottles with inferior products on their Instagram page. HEINZ HUNTS FOR KETCHUP IMPOSTERS 08 IKEA Find Your Thing IKEA taking advantage of the popular Netflix series 'Wednesday'. IKEA FIND YOUR THING 09 IKEA Need Space Campaign Clever problem/solution advert from IKEA emphasising the need for more wardrobe space. IKEA NEED SPACE CAMPAIGN 10 Nike Family Focused Email Campaign A great example of an email campaign that targets family focused consumers. NIKE FAMILY FOCUSED EMAIL CAMPAIGN 11 Nimble Australia - Bill Shock Campaign This campaign used humor and wit to great effect, with the help of a social media celebrity. NIMBLE AUSTRALIA 12 Penguin's Page-Turning Solution: Book Vending Machines Penguin Books pays homage to its origins with a book vending machine at Exeter St. PENGUIN'S PAGE 13 Sh-t Happens - Ad Campaign Clever ad campaign by Canadian Insurance Centre. SH 14 Start Anywhere - Email Campaign Nike focusing on motivating and understanding of customer pain points to promote their brand. START ANYWHERE 15 Timberland Email Campaign A great product launch email campaign based on a refreshed old school classic. TIMBERLAND EMAIL CAMPAIGN 16 Tropicana - 'Juice Ads' campaign Ad focusing on how consumers feel after consuming the product - happy! TROPICANA 17 Unearth The Flavour Within - Ad Campaign Smart Ad highlighting the key ingredient inside Freedom Edge's Cider. UNEARTH THE FLAVOUR WITHIN 18 Warp Pipe Wonder: Parisian Street Marketing Magic Super Mario Bros movie creates a splash on the Champs-Élysées with an ingenious street marketing campaign using Paris' iconic 'Colonne Morris.' WARP PIPE WONDER 19 Old Spice ignored its buyer and talked to the purchaser A men’s body wash ad addressed entirely to women, shot to look like one unbroken take. The targeting decision was the idea. OLD SPICE — 2010 20 Cadbury sold chocolate by not mentioning chocolate Ninety seconds of a gorilla drumming to Phil Collins, with the product held back until the final frame. It should not have worked. CADBURY — 2007
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