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The Ultimate Guide To Personal Training Advertising

In today's fitness-obsessed world, personal training is fast becoming the go-to option for people looking to get fit, lose weight or build muscle. As a personal trainer, your role is to help individuals achieve their fitness goals through one-on-one sessions.


You must advertise your services effectively to attract potential clients and grow your business.


A well-planned advertising strategy can help you stand out from the competition and drive more leads your way.


Here are some helpful tips on how to advertise your personal training services so that you can begin attracting new clients as soon as possible.



First Things First, Know Your Audience


Before we detail how to advertise your personal training business, it's essential to understand who your target audience is. This will help you determine the best channels through which to reach them.


To find your target market, you can:

  • Do some research online to identify popular personal training forums, blogs and social media pages relevant to your target market.

  • Look for newspapers, magazines and radio stations that regularly publish personal training advertising examples.

  • Attend local fitness expos and meetups to see who is advertising personal training services in your area.

  • Conduct primary research using surveys, interviews and group sessions.

  • Look into a competitor's audience on social media, websites or through observation.

  • Analyse your current client base, interview them, and ask them what they are interested in.

  • Check your social analytics.



What Is Personal Training Advertising?



Advertising is the use of paid promotional communications to generate interest in your personal training services.


It's any paid form of marketing that you can capitalise on to bring in new customers.


Personal training advertising comes in many different forms and often includes a mix of different types of marketing, such as online digital marketing and traditional print advertising.


In other words, you have a choice of many different marketing channels to help you get the word out about your fitness business.


Depending on your specific niche and clientele, you can leverage any number of tactics to reach new customers.


For example, you can use

  • Social media ads - Facebook, TikTok, Twitter etc

  • Pay-per-click ads - Google or Bing

  • TV ads

  • Radio ads

  • Billboard ads

  • Flyers, posters etc

  • Telemarketing

  • Local events and meetups


The trick is figuring out which ones will work best for your needs.


 

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Where To Advertise Personal Training Services?


There are various places where you can advertise your services, and it depends on the target market you're trying to reach.


For example, suppose you're targeting people only interested in quick, fast and high-intensity online workouts. In that case, you might want to focus your advertising on busy office buildings and areas with a high population, such as major cities.


Alternatively, if you serve clients in rural areas, you might opt for more outdoor advertising such as flyers, posters, billboards or pop-up events.



Whatever route you choose, ensure your ads are targeted specifically to your target audience.


Best Ways To Advertise As A Personal Trainer

blog snapshot by Scott Laider
Image Source: scottlaidler.com/blog/

Now that we've covered what personal training advertising is and where you can use it let's look at some of the best ways to get started.


Some of the most effective methods include setting up a website or blog dedicated to personal training services. This way, potential customers can find information about your business without ever having to leave their homes.


You can also create video or audio content that showcases your skills and services. You can use online and offline channels such as social media, email marketing, TV or even billboards (if you have a huge budget).


Finally, remember that leads generated through personal training advertising, such as through Facebook ads or your website, often lead to client conversion due to the high intent of interest.



Why Is Advertising Important For Personal Trainers?


Personal training is a very competitive industry — especially if you're looking to make a name for yourself in larger cities.


For the most part, potential clients will visit gyms and fitness centres in their area. These centres are often packed with trainers and other professionals who may be more equipped to handle particular issues than you are. Because of this, you'll need to differentiate yourself from the rest of the pack.


There are a couple of reasons why personal training advertising is an effective strategy for doing this. First, advertising lets you reach a wider audience than you could on your own. While your friends and family will be your primary source of new clients, there are not enough of these individuals in one place to sustain a robust business.


Second, advertising is a smart and cost-effective way to reach potential clients. You can customise your ads and target them to specific demographics in your area. This way, you're reaching people who are likely interested in hiring a personal trainer in the first place.


Social Media Marketing


When most people think of advertising, they immediately think of things like billboards and commercials.


While those are certainly both noteworthy forms of advertising, social media is quickly becoming equal to — if not a preferred choice over — digital online advertising methods.


Social media advertising is the act of promoting a product or service on social media sites like Facebook, Instagram, and Twitter. It's an excellent strategy for personal trainers for a couple of reasons.


First, social media advertising is relatively inexpensive compared to other forms of advertising. This is especially true when compared to things like TV ads and radio commercials.


Second, social media ads are straightforward to create and maintain. You can set up ads quickly and easily and then let them run independently.


Print Advertising


Print advertising, which includes things like newspaper ads and magazines, is a tried-and-true method for boosting your fitness business.


It's been around for ages and has long been considered an effective way to draw in potential clients.


It's generally more expensive than other forms of advertising, but it's worth it if you're looking to establish high-end, high-ticket clients.


There are plenty of ways to approach print advertising, which makes it an incredibly versatile option for personal training advertising.


To get started, you'll likely want to work with a newspaper or magazine that's relevant to your city. You can choose between running an ad on a page or a spot inside the publication itself.


Depending on which you choose, you may be able to create a strong visual impact with your ad by taking advantage of the colour, design, and imagery options at your disposal.


For example, if you're advertising fitness and health clubs, you could try to get a small ad on the back of the sports section of your local newspaper.


Other forms of successful print advertising include posters, flyers and business cards. All of which can be easily distributed to houses, businesses or people.


 

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TV Advertising


TV ads are a tried-and-true way to attract new customers for personal trainers.


They're costly and probably more of an investment for personal trainers with fitness facilities or a large online platform/training provider trying to expand their brand and clientele.


Depending on the type of TV ads you're running, they can be incredibly effective at bringing in new customers.


If you have a big enough budget, you may even be able to make national or regional TV campaigns that reach a vast audience. If not, you can also try running ads on local TV channels.


When choosing the marketing channels you're going to advertise on, it's important to remember who your target audience is.


TV channels aren't one-size-fits-all, so you'll want to ensure you're targeting channels that reach the people most likely to hire a personal trainer.


Radio Advertising


Radio advertising is another tried-and-true form of advertising.


While it's generally not as expensive as TV ads, it still has a high investment rate.


That said, it's a very effective way to get the word out about your business.


Radio ads are great for personal trainers with a fitness facility or health club but can also be used by independent personal trainers.


Depending on the way you choose to run your radio ad, it can have a lasting effect on your business.


There are two primary types of radio ads you can run: live reads and recorded spots.


Live reads are when you record the ad and send it to the radio station for them to play. This option gives the ad a more authentic and personable feel, but it's also more expensive.


Radio ads recorded and played back on a loop are significantly cheaper but also feel less genuine.



Try these easy-to-implement ad strategies that work for Personal Trainers!


Ok, we went through some more out-there and expensive options of advertising. However, if you are just starting, some easy and low-budget personal training advertising options exist.


For example, you can try creating and sharing infographics and workout videos or write blog posts that are directly targeted to your potential clients.


You can also try sending out email newsletters. You may want to offer something like a behind-the-scenes look at your business or exclusive discounts and deals to your subscribers.


Finally, you can reach out to potential clients on social media. You can do this by engaging with people in your area and answering any questions they have. Growing a social media presence is a great way to get the word out about your business without being pushy or sales-y.


 

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Conclusion: The Ultimate Guide To Personal Training Advertising


As you can see, there are plenty of ways to market your personal training business. The trick is to choose a strategy that fits your personality and is tailored to your specific niche.


To sum up, you can try:

  • Social media ads - Facebook, TikTok, Twitter etc

  • Pay-per-click ads - Google or Bing

  • TV ads

  • Radio ads

  • Billboard ads

  • Flyers, posters etc

  • Telemarketing

  • Local events and meetups


But before you start advertising, you must thoroughly understand your target audience and how you can reach them best.


Remember, you will want to market your personal training services in a way that feels genuine and authentic.


By taking the time to create an effective personal training advertising plan, you can ensure that you reach the people most likely to hire you.


 

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Get professional help today!


As a personal trainer, finding the time to market yourself is hard.


It's hard to keep up with the latest marketing trends, stand out in the crowded marketplace and stay relevant in your industry.


With my specialist fitness marketing support, I will help you build a strong brand identity, reach new clients through smart and proven marketing strategies, and, best of all, convert more leads into paying customers.


Interested? Schedule a quick chat today.


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