This article is for those thinking of running personal training ads.
As a personal trainer, you know that marketing is key to your success.
Typical word-of-mouth works great, but it has its limits.
Your schedule has room for more clients! So you want a way to get more clients fast and effectively.
You may have thought about using Facebook ads to reach more prospects.
This article will share what you need to know to create successful personal training ads using Facebook Ads.
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Do Facebook Ads Work For Personal Training
In 2020, there was a massive change to the Facebook Ads system, followed by enormous scepticism about whether it is still valuable for businesses.
Many businesses even went on record to say that they are pulling away from using it.
Well, don't let that scare you.
If done right, Facebook ads are still a fantastic tool for businesses. Especially personal trainers.
To ease your nerves a bit more, some great research guys at Branastic found that despite the increase in costs to reach audiences, Facebook ads are stills super effective.
After all, what other platform can you reach millions of people on a budget and from a single laptop?
Ok, remember there is no one-size-fits-all answer to whether Facebook ads work for every personal trainer.
The effectiveness of Facebook ads for personal training will vary depending on the specific target audience you are trying to reach and the creativity of your ad campaign.
Additionally, Facebook ads are relatively affordable and can be customised to fit your budget, making them a versatile option for small businesses.
Also, Setting up a Facebook ad is relatively easy. You'll need to provide some basic information about your business, including its name, website, and contact information.
Then, you'll also need to choose a target audience for your ad and decide how much you want to spend on it.
Facebook will then help you create an ad that's tailored to your target audience.
Objectives For Your Personal Training Ads
Personal trainers can use many different objectives when advertising on Facebook.
Typical objectives include growing their client base through lead-gen ads and increasing brand awareness using reach ads.
However, personal trainers should tailor their advertising objectives to fit their specific business goals and target audience.
For example, if a personal trainer wants to attract more young people to their services, they may want to grow their brand awareness among millennials.
Conversely, if a personal trainer wants to attract more affluent clients, they may focus on generating leads through targeted ads.
Step 1: Find Your Ideal Clients Using Personal Training Ads
As you know, the best personal training clients are those who are willing to put in the work, motivated to improve their health, and have realistic expectations.
You also know that It's essential to find an audience that is a good fit for your training style and personality.
Are you a personal trainer who prefers to work with athletes or people already in shape?
Or do you prefer to work with beginners who are just starting their fitness journey?
The good news is, with Facebook Ads, you can target your ideal client!
Here are five audiences you can use to create hyper-targeted ads
Use current email list and upload straight to Facebook Ads
Create a custom audience from past website visitors
Create Lookalikes of existing website visitors or clients
Match based on interests, e.g. fitness, weight loss etc
Find people in the local area
Note - If you don't have a website, you can drive traffic, leads or calls to your Facebook business page.
Step 2: Write Compelling Personal Training Ads
Copywriting for Facebook Ads is a unique skill.
You have to be able to capture the attention of your audience in just a few words while also enticing them to click through to your website or landing page.
Four tips for writing compelling Facebook Ad copy
Keep it short and sweet
Include a strong call to action
Make it relevant to your target audience
Include a catchy headline
Examples of Facebook ad copy for personal trainers
There are many good examples of good Facebook ad copy for personal trainers.
One example is "Get Fit with Joe." The copy is simple, to the point, and encourages people to take action. It also uses a catchy slogan to grab people's attention.
Another good example is "Get in Shape with Kelly." Another short and sweet ad copy.
These are just two examples of good Facebook ad copy for personal trainers. There are many other examples, and you should experiment with different types of ad copy to see what works best for you.
Step 3: Use Eye-Catching Visuals For Your Personal Training Ads
Images and videos are powerful tools when it comes to marketing.
A well-chosen image or an engaging video can help capture a viewer's attention and persuade them to take a closer look at your ad.
When creating a Facebook ad, be sure to use eye-catching visuals that will stand out in people's newsfeeds.
Here are a five tips for creating captivating visuals for your Facebook ad:
Use high-quality images or videos.
Make sure your visuals are relevant to your ad.
Use eye-catching colours and fonts.
Keep your visuals short and to the point.
Make sure your visuals are engaging and interesting.
Wrapping Up
Personal training advertising can be successful if you use the right tactics. By doing your research, targeting the right audiences, writing compelling copy, and using eye-catching visuals, you can create ads that will help you achieve your marketing goals.
Thanks for reading,
Jack Willoughby
