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How To Market Your Fitness Classes

group of people performing exercise
How To Market Your Fitness Business By Jack Willoughby

You are a personal trainer or fitness coach who regularly hosts classes online or at a gym. Your waiting list looks empty because you're not sure how to market your fitness class.

I'm here to tell you that marketing your fitness class can be a daunting task, and it's hard to know where to start, what to do and how to do it.

But that's why I've put together this simple fitness marketing guide to help you out.

In this article, you'll learn how to create a fitness marketing strategy that drives sign-ups. This strategy works for both online and in-person fitness classes.

Step 1: Decide on a Target Audience

The first step in marketing your fitness class is to decide on a target audience.

This is the group of people you are trying to attract to your fitness classes.

You need to know who your ideal attendees are and their goals or needs.

Once you know your target demographic, you can craft a marketing strategy to reach them.

Follow these three simple steps to help define your target audience:

  1. Define your target audience by demographic, location and personality.

  2. Identify the interests or goals of your target audience.

  3. Look at industry trends and find new upcoming classes or activities.

  4. Conduct interviews or questionnaires to find out more.

Step 2: Research Your Competition

Once you understand your target market well, it's time to do some competitive research. This means looking at what your competitors are doing and how they are reaching their target audience. This involves studying your competitors and identifying what marketing strategies they are using.

It's also important to look at what classes they offer and their most popular ones. Don't forget to find out how they price their fitness classes too. By doing this, you can better understand the competitive landscape and how your business can differentiate itself.

Step 3: Develop a Marketing Strategy

Developing a marketing strategy is essential for any business.

Without a plan, it will be challenging to know where to allocate your resources or how to start promoting your fitness classes.

There are various factors to consider when creating a marketing strategy, such as your target audience (which we covered), what channels you will use to reach them, and what kind of messaging will resonate with them.

A good marketing strategy will be tailored to your specific business and its unique strengths and weaknesses. It should also be flexible enough to adapt as your business evolves.

With a well-executed marketing strategy, you can expect to see an increase in brand awareness, leads, and sign-ups.

Here's what you should include in your marketing strategy

  1. Your business unique selling points

  2. Your business core values

  3. Target audience Information

  4. Goals

  5. Budget

  6. Marketing channels

  7. Marketing messages

  8. Timeline

When it comes to marketing, it's essential to think about the points above and spend time creating a strategy.

Without a plan, it can be challenging to achieve success.

That's why it's essential to take the time to develop a strategy that will work for your business.

By doing so, you'll be able to reach your target audience and achieve your desired results.


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Step 4: Create Ads and Campaigns

Once you have your targeting in place, it's time to create your ads and campaigns.

This will involve creating the ad copy, determining the budget, and setting up the campaign.

You can use various channels within your campaigns, both digitally and offline.

Channels you can use in your campaigns online:

  • Social media advertising (Facebook ads, TikTok ads etc.)

  • Google Ads

  • Social media

  • Blogs

  • Website

  • Email

  • Influencer marketing


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Channels you can promote your fitness classes offline:

  • Direct mailing

  • Flyers, posters etc

  • Business cards

  • Word-of-mouth incentives


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To create your campaign ad channel, you will need to have the following:

  • Branding (Logos, colours, fonts etc.)

  • Formatting

  • Photos/Videos

  • Copywriting

  • Printing


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Step 5: Evaluate and Adapt

This step is all about taking what you've learned and changing your fitness marketing strategy accordingly.

If something isn't working, you need to adapt and make changes on the fly.

This is an essential step in any business, and it's imperative when you're just starting.

To evaluate performance, you should

Step 1: Compare the results between activities, channels etc.

Step 2: Analyse the process and efficiency to market

Step 3: Identify areas for Improvement

Step 4: Create a list of adaptations or action points for next time

Bonus: 10 Ideas On How To Market Your Fitness Classes

group of people on a spin bike in studio

  1. Attend community events and promote your fitness classes.

  2. Offer a free trial class to new attendees.

  3. Offer a discount to current attendees families and friends.

  4. Run ads in local newspapers and online directories.

  5. Place flyers in local businesses and gyms.

  6. Start a blog and promote talk about why your classes are helpful.

  7. Create a social media ad on Facebook targeting your target audience in the local area.

  8. Ask local businesses to send an email around their company with a free trial session.

  9. Partner with a current fitness class provider and split the income.

  10. Create a flyer and put it through the door of everyone in the local area.

Another great way to market your fitness classes is to create a website or landing page specifically for your classes. This will allow potential attendees to learn more about the classes you offer, see when they are available, and sign up quickly and easily.

You can also create a social media page for your classes and post photos and videos of your classes in action. This will help potential attendees get a feel for your classes and whether they might be a good fit for them.

Let a marketing expert do it for you if you need help creating a landing page website for your fitness class or any marketing materials. Email me at

Wrapping Up

Marketing your fitness class can be a challenge, but it's not impossible. By following the steps in this guide, you'll be on your way to successfully marketing your fitness class.

Creating a marketing strategy is the best way to see success and results from your marketing activities.

The simple answer to how to market your fitness business is all about planning, activity and evaluating.

Do you have any questions about marketing your fitness class? Let me know in the comments below!


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